Get Offset Episode 170: This Episode Is Embargoed

Episode Transcript

Note: a machine made this, so it’s not perfect, but if you’re hearing impaired and have any questions about what we said, please feel free to ask us in the comments or send us an email with the form below. 

[00:00:00] Andrew: Big stretch.

[00:00:12] welcome to the good offset podcast. My name is Andrew

[00:00:15] Emily: and my name is Emily.

[00:00:18] Andrew: And, uh, not dead yet.

[00:00:21] Emily: Not, not yet. I had a scan. You had a case of the

[00:00:26] Andrew: man flu. I did have a case of the man flu. Um, and I was concerned that it was the, uh, the, the good old Rona turned out not to be,

[00:00:36] Emily: I’m glad it was not. I’m shocked.

[00:00:38] Andrew: Honestly, I’m also honestly shocked because people that I sit right next to in the office, we’re all testing positive and like, No. We’re all like mass in the office is great and all, but at a certain point, like reading, like army cried is super like transmissible. I’m like, what if like the one time I like, who did this, like for a sip of coffee is like ha got, um,

[00:00:57] Emily: yeah, I mean, I think the estimate was like, what?

[00:01:02] 10% of Seattle had ABA last week?

[00:01:05] Andrew: I don’t even know. It feels like 90, some.

[00:01:14] Emily: I’m glad it wasn’t COVID likewise. We need to remember there are other things going around.

[00:01:22] Andrew: Yeah. I haven’t been sick in a while and so it wasn’t even that bad. It’s just like a really, uh, like a deep cough headache, backache. I never broke a fever was kind of like that. Can you just feel it in your bones kind of on that?

[00:01:35] Well, for a few days, so yeah, no, that was strange.

[00:01:42] Emily: Never enjoyed.

[00:01:43] Andrew: But like I, outside of that, like, I haven’t really been sick and hardly all this, like the entirety of the last two years. Like maybe once outside of that. It’s nice.

[00:01:54] Emily: Yeah. It’s really nice. Yeah. I got ’em. I don’t have anything like that to share, so, but I do something new,

[00:02:06] Andrew: something.

[00:02:14] Emily: Wolfie Benson. If you’re just listening, I have an new amplifier and you should look at the Instagram to see pictures

[00:02:24] Andrew: that reminds you that that reminds me of a guy that I went to college with. I think his name was Trent. I want to say he was like in my dorm hall, like funeral, a few doors over. From the other side of the hall and you just always wore like bear or a bowl for like that, like the full front of the shirt, print nineties.

[00:02:45] Wow. And that’s what that amp reminds me of. It’s pretty epic.

[00:02:50] Emily: Yeah. I think it’s great. It’s black. It’s sleek. I mean, it’s a unique look for a Benson. It’s got white stitching white piping. Um, and it sounds really great. Most importantly, Yeah, I’ve been playing an amp cranks a little bit for the first time in a very long time.

[00:03:10] In my old thing, my neighbors are super stoked about it.

[00:03:14] Andrew: Yeah. But also too bad for the neighbors, because

[00:03:20] Emily: I was like filming a video, just like for fun with the crown and. I was like looking at my phone to see if it was like six 30 at night, like a very normal and okay. Time, I think to be making noise, I was like looking at my phone, like are my army neighbors, like going to come over here and tell me to shut the fuck up.

[00:03:42] Andrew: Yeah, possibly. And you do then he just turned up a little ladder. So you can’t hear them knocking at the door. It’s terrible advice, but yeah, no, it feels cathartic to just say that out loud, even if I would never act, I’m sure I do the kind of freelance. I’m so sorry. I’m sorry. I’ll turn my house

[00:04:02] Emily: please.

[00:04:03] It’s only at one ball. Turn it down to 0.7, five.

[00:04:07] Andrew: Don’t steal my package if I send it to the wrong address.

[00:04:12] Emily: I mean,

[00:04:16] Andrew: I don’t want to believe that that’s case. How’s it feel to crank it amped like that though, because you usually don’t crank an amp at home.

[00:04:27] Emily: Scary, terrifying.

[00:04:31] Andrew: But does it feel like you’re reunited with like a part of like your sound that you were missing out on with going with the, I mean, you’ve been using a lot of simulators for awhile now, so

[00:04:42] Emily: I mean, yeah, it feels

[00:04:45] Andrew: good to push

[00:04:45] Emily: air. It does. I mean, I do have another tube amp. It’s a silver tone and I love that amp, but I ultimately don’t think it’s as, um, well, one that a tube died.

[00:05:01] I just never really got around to replacing it or figuring that out. Well, it’s going to be fine. I’m going to fix it. Um, if I remember something else have to do with that amp. Damn it, uh, my brain stops working, uh,

[00:05:22] Andrew: help fix it, keep it. Oh yeah.

[00:05:28] Emily: Uh, I, I took that thing to a few gigs, but, um, the way the tubes are, the tubes are.

[00:05:36] Inserted sideways instead of up and down. And what that did is, uh, I realized that a few times I played it, it would work sometimes. And then sometimes I think the tubes would kind of come a little dislodge, like during transportation or whatever, and I would have to like wiggle them back. And I don’t know, it just, wasn’t a very, um, it wasn’t.

[00:06:03] Amputate the gigs because it wasn’t very reliable. Gotcha.

[00:06:06] Andrew: Yeah.

[00:06:07] Emily: That’s reasonable. Yeah. So I kind of like, like, this is a finance hat, but also it was only, it was, it was lower wattage.

[00:06:16] Andrew: Yeah. Well, I mean, it sounds like the sort of thing that could have a happy repairment in the studio.

[00:06:22] Emily: Yeah. Yeah. So probably just move that one around the corner.

[00:06:29] I don’t know

[00:06:30] Andrew: is that like the equivalent of like sending the family pet to the farm psychiatrists, Silvertone went to be at grandma’s studio.

[00:06:40] Emily: Now you just got to there’s so much room for it to run. I mean, open up. Yep. I can really open up.

[00:06:51] Andrew: Won’t bother the neighbors ever again. No. Well, it’s dark. It’s a little dark.

[00:07:01] Well, Hey, I got a what’s now. Oh, you do. I do. And, um, coffee got on my.

[00:07:12] Emily: Oh, Andrew got some Hughie fits the molded ear buds. I did hear the same color

[00:07:22] Andrew: we do. Yeah. See, I thought those are not gray.

[00:07:28] Emily: Oh, you got gray? Yeah, I got gray. Oh, I got purple.

[00:07:34] Andrew: I’m going to reassess all of the lighting in my room. It feels good in the ears and, uh, yeah, no, I’m excited. Yeah. So that actually showed up on time, but I ordered something else that’s like, I don’t want to complain about it too much. Cause I recognize that I’m a crime is making everybody short-staffed, but I’m now 10 days past an original, like no later than delivery by date something.

[00:08:09] Emily: I feel that I was supposed to get this dual monitor riser, which is basically just a shelf for my long ass desk. I was supposed to get it last Saturday. I got it this Saturday. That was really tough.

[00:08:24] Andrew: I’m going to choose to be kind, because I know that everybody’s being put through working in some pretty rough conditions right now.

[00:08:31] So.

[00:08:34] Emily: I got to tell us what it is.

[00:08:36] Andrew: Protein powder,

[00:08:38] Emily: um, am waiting for protein powder sucks.

[00:08:43] Andrew: Well, I don’t want to pay for it in store because any of the deals I could find in stores around here, isn’t super great. So I buy it in bulk from a cheese factory in Wisconsin, near where my dad lives. And,

[00:08:56] Emily: uh, it’s like a joke, but I know it’s not, it’s

[00:08:58] Andrew: not it’s real.

[00:08:59] No. I ordered it like the beginning of the month. It was supposed to be here by last Saturday. So I guess now eight days, not 10 days, but then it’s going to be 10 days. Cause they’re prevalent. I don’t know if the, if FedEx, FedEx run on Sundays. Yeah. Okay. I’ll check the tracking again, but I can’t imagine that they’re running tomorrow either.

[00:09:26] Yeah. So I might not be getting it until Tuesday. And that was like my go-to breakfast, like for my daily reakfast, which is kind of sad now that I think about it, but it’s like utilitarian,

[00:09:37] Emily: it’s pretty sad.

[00:09:39] Andrew: It’s chuggable it’s quick and easy.

[00:09:42] Emily: I say that my go-to breakfast is literally a latte. Coffee is not

[00:09:47] Andrew: breakfast.

[00:09:49] Emily: It is. Is it has milk in it.

[00:09:53] Andrew: All right. Well you say so I say that as I’m not drinking coffee at all,

[00:10:00] Emily: the energy

[00:10:01] Andrew: drink all the kitchens a wreck right now. So I didn’t want to make coffee. Yeah. So.

[00:10:08] Emily: I think what happened with this riser? It’s honestly, it’s, um, it’s transformed my desk. I used to have two separate risers and they were different Heights and not connected.

[00:10:19] And this is just like one long sleek. Beautiful. Riser. Yeah. And my monitors are there. They’re attached on the back of the desk. So they’re not actually on the riser. Uh, so my interface is on there. My mini keyboards and their knees. I have two stuff on top, so it’s a much, um, it’s very sleek and beautiful.

[00:10:43] And has, I’m actually kind of flabbergasted at how much space it is saved. I just thought it would look a little bit nicer, but it’s actually saved some space. I am sure. And I’m happy.

[00:10:54] Andrew: Good.

[00:10:56] Emily: Yeah. So it’s pretty aye.

[00:11:02] Andrew: Aye. Aye. Aye. Aye words. I feel like I need to clean my office because I do, I’m pretty sure the only clean parts of it and that’s need that clean are the parts that are on camera, right.

[00:11:16] Emily: Yeah, that’s, that’s usually how mine is. Um, I have a disaster corner over there. That’s the corner of the closet. I have sofa area. I don’t know if I’m gonna be able to maintain the sofa, like knowing a few other things that are coming in. I have more amps than I’ve ever had in my life. The most I’ve ever had in my life was through.

[00:11:45] And now I have more than that. Nice.

[00:11:49] Andrew: Hell yeah. Well, if you’re looking for story space, no, I know about a 25 minute drive from him. Oh my

[00:11:57] Emily: God. Yes. I know. That’s exactly what I want.

[00:12:09] Andrew: Well, other unoriginal, boring jokes.

[00:12:17] I’m waiting. I need to make it. I need it. No, it’s not even a joke. I just need to order some things they need to think after we’re done here, I’m going to hop on, hop on Sweetwater on the affiliate link because. Yeah, check out.

[00:12:32] Emily: We have affiliate links in the show notes and the video description who re

[00:12:37] Andrew: go ahead and join me in my yessing endeavors.

[00:12:40] And yeah, I think I’m gonna order a couple of things.

[00:12:45] Emily: What are you gonna pick out?

[00:12:47] Andrew: Uh, I’m going to get some EDS flats. I think the like the little flat patch cables, as you know, I’ve got like my main rig, which sold out, but my baser is not done. And I’ve got some cables that could solder up and make it look neat and tidy and cut to length and all that.

[00:13:05] Is it bad that I know I’m not even gonna ask if it’s bad, cause I know it’s not, I’m just becoming less snobbish and I don’t care if it’s not perfectly clean. I, at this point I want to be able to easily make some changes. To that rig, put it together. Uh, I want to be able to lay some tracks this upcoming weekend.

[00:13:23] Just reach out to my buddy. It sounds like we’re gonna get together this upcoming weekend for an all day. What’s a record, some wiggles tracks.

[00:13:31] Emily: Oh, finally. Cause that was part of the patrion.com/get offset goal.

[00:13:37] Andrew: So, uh, that should, that should hopefully be happening this upcoming weekend. And he already had COVID so.

[00:13:44] Uh, it’s not like that’s going to

[00:13:46] Emily: get in the way. Yeah. Nice. Yeah, you too can support our weird endeavors@patrion.com slash get offset. And for as little as $5, you can get access to our, uh, discourse server, our private discord server. It’s fun. It’s fun there. I recommend, I like it. I like it. I’m a fan

[00:14:11] Andrew: strings. Cool. And your order, drumsticks, drumsticks, trying to think. I feel like I hit order headphones. It’s just one of those like maintenance orders. Like I don’t think like I’m not going to go out of my way to like order like one little thing if I just happened to remember. But now those all start to add up, especially if I don’t like write it down on a sticky note somewhere saying orders.

[00:14:37] Emily: Yeah, no, I get that true. It’s going to

[00:14:41] Andrew: be like a $200 order of like a whole bunch of little things it’s going to hurt.

[00:14:47] Emily: Yeah. I’ve been there, man. Oh. That’s like every time I go grocery shopping.

[00:14:54] Andrew: Oh yeah. I went to Costco yesterday. I’m like, yeah, I’ve got a list of like 15 things. It’s going to be 150 bucks in and out.

[00:15:02] I was there for like an hour and a half and it was not 150.

[00:15:06] Emily: No never is, but,

[00:15:08] Andrew: uh, I ended up walking out with, I think my meat for the next month. That’s now all bagged up and ready for and then

[00:15:16] Emily: storage. Yep. Yeah.

[00:15:19] Andrew: Yeah. So, I mean, did I spend a lot? Sure. But am I set now and shouldn’t need to do now? It’s just like maintenance, gross shopping for fresh veggies.

[00:15:28] That’s the goal.

[00:15:31] Emily: Good for you. Yep. That’s exciting. I’m happy for.

[00:15:35] Andrew: I’m happy for me, my time. He’s happy for me.

[00:15:39] Emily: Yeah. So I’ve since spending a lot of time on Tik TOK lately, it’s been, uh, have you watched any of my tic-tac react videos? Now it is this, it there’s some good stuff in there. Like there’s some good tips and like, there’s actually some good kind of educational content there, but there’s this weird meme trend of like fake guitar tutorials where I was be like plucking the open strings and it will not be, it will not track to what the actual sound that’s happening is.

[00:16:17] And it is. Enraging. How many likes comments? Well, not all, obviously their comments. How many likes and views these, these fake tutorials? Have

[00:16:28] Andrew: I also have to send one for you to do a reaction video to. But

[00:16:34] Emily: maybe like a playlist or something, or like Coupa list. And I will go through if people want to do that, if they want me to react to tick talks, Coupa list.

[00:16:43] And, um,

[00:16:46] Andrew: I’ll send it to you on Instagram because I, uh, uh, But I’m not cool enough for the Tech-Talk, but there’s a no, there it’s going to, I don’t remember the guy’s channel whatsoever. So it’s going to, I’m going to have to do scroll for like three hours until I finally find it. But it’s this dude who like he’s got.

[00:17:08] I peddle like loops out with like a couple, like a couple of alligator clips

[00:17:17] Emily: and I reacted to a bunch of those. They’re mostly fake.

[00:17:20] Andrew: I know. I was like, I made it through like eight of them, like, oh, this is pretty cool. They find that he did want an ice. I’m like, wait, that’s a shimmer, like, wait a minute.

[00:17:28] And I started looking at like the fuzzy background. Like I can see that it’s just a, it’s a, it’s an effect loop pedal. And the watch the cables go out into the back and there’s a. Pedal on top of the, of like, oh, I’ve been banned.

[00:17:42] Emily: Oh, the pedal actually passes signal. It works. It’s just editing.

[00:17:49] Andrew: I was so frustrated with myself.

[00:17:52] Emily: It’s like, there’s one that was like, um, I think the mushroom was really clearly, uh, someone commented a rainbow machine. I was like, oh yeah, yeah. But I think, I think Sylvia Massey did similar experiments and found that like an orange actually is a really nice natural filter. One of my writers told me that, so I, I choose to believe that not all of them.

[00:18:14] Completely fake, but I think that he’s gotten a good reaction from that.

[00:18:20] Andrew: I, uh, I’ve been hoodwinked, bamboozled led astray.

[00:18:28] Emily: Another thing I’ve found that on Tik TOK is that, um, people are complaining that another female fronted band is an industrial.

[00:18:40] And I was like, why do people think this band is an industry plant? I’m like, I’m always curious because you know, it’s

[00:18:49] Andrew: well, the thing is Emily, like women being successful. Okay. Come on.

[00:18:54] Emily: It’s it’s V I know it’s

[00:18:55] Andrew: unlikely, believable,

[00:19:00] Emily: but like I

[00:19:02] Andrew: guitar,

[00:19:03] Emily: well thing is there was a band that was kind of an industry plant that got big on Tik TOK.

[00:19:09] They were, they were assembled from a bunch, a group of like writers that were all in the same publishing company. It worked with Dr. Luke. Like they were like big writers and. Sorry, this fake, like DIY punk band. And, uh, like that, that really was like an industry plant situation. It’s like, I would, I would describe it as being like an industry plan.

[00:19:32] Yeah. Like

[00:19:33] Andrew: they’re depicting a story. That’s not really genuine.

[00:19:37] Emily: Right. But, but I was, I was, um, like cooking. I was like, why people think the span is industry plant? If they’re like, cause they’re on domino records. You think they’re an industry plant. Cause they’re, they’re on there, but they’re one of the bigger indie labels.

[00:19:56] Well, it’s like calling someone in industry play it because they’re on, cause they’re on sub pop or merge or Matador. I’m like, because they have financial backing and like they have music videos and those are expensive to make. I’m like, no, they’re not. Oh stupidity. So it was really, I have no idea if the span actually is an industry plan, profess the reasoning.

[00:20:27] Like I, I got

[00:20:29] Andrew: nothing. I mean, that’s kind of.

[00:20:34] Yeah. There’s, there’s so many layers to that kind of hurt. It’s like, he’s not a real pastor because he gets a living wage.

[00:20:44] Emily: I mean, this is a band that’s existed since 2019, and they’re calling them an industry plan. I’m like, that’s not really how it works. It’s a long

[00:20:50] Andrew: haul industry plant.

[00:20:53] Emily: These are two people.

[00:20:54] Who’ve been friends for 10 years and they released, well, people are like, oh, they don’t even have an album out. I’m like, neither did little. Non-sex either had her, like, you don’t need them to have a whole album out these days to like, it’s okay to get it up high, up

[00:21:13] Andrew: to get a dedicated, but. Like if a man’s that dedicated, like we don’t even blink, like for instance, like canneries.

[00:21:21] So the last 20 years aging himself for this matrix movie, no, one’s questioned that. I mean, that’s dedication right there, so,

[00:21:31] Emily: oh, you’re talking about.

[00:21:41] Sorry,

[00:21:43] Andrew: it’s a joke. I can’t arrange this. Been aging himself for 20 years as if he’s aged a day.

[00:21:52] Emily: Where can I finally got to the Seinfeld series finale? And it was as bad as everybody said, it was

[00:21:58] Andrew: sad.

[00:22:01] Emily: It was like a clip show. It’s like the series finale. It was like a clip show. Oh, God, I’m sure it was fun to film to bring back all those sure.

[00:22:11] Andrew: Series finales are always so, so tough because the true fans don’t want it to end and they’re not going to be happy with pretty much any ending. Well,

[00:22:22] Emily: six feet under. Got it. Right.

[00:22:26] Andrew: They end six feet. I don’t know. I actually don’t know that any, I haven’t heard of the show. So

[00:22:34] Emily: six feet, I mean, it’s way before your time, but it was a really good show.

[00:22:40] Yeah. Dexter ended badly both times. I fuck up a finale. Bad, bad twice. Oh my God. And you’re just thinking about series finales who’s liked and hasn’t liked,

[00:22:59] Andrew: um, people flamed on the, how I met your mother series finale. I actually kinda liked it, but

[00:23:05] Emily: I didn’t mind. Well, it was stupid because I think people felt lied to because they were told that that wasn’t how it was going to end

[00:23:16] Andrew: me. I pulled the good old and night Shyamalan.

[00:23:22] Emily: Uh,

[00:23:24] Andrew: some fries

[00:23:28] Emily: that’s from Dexter. Surprise. Motherfucker is from Dexter. I said some fries. I know, but that’s. That’s okay. Um, we’re getting farther away from it ranks so fucking far away from it.

[00:23:46] Andrew: We had a topic for today and I don’t remember what it was

[00:23:48] Emily: anymore. Another thing that happened on Tik TOK was I did, um, uh, a video responding to someone, um, was like, show me your fender guitars.

[00:23:57] So I did like a little tour. So my fenders and a couple of comments just said, must be nice to be rich too, which I just responded. I’m a demo artist because I think people just. Did did weren’t grasping that. Uh, and I think people, there are apparently a lot of things, people don’t grasp about guitar demos.

[00:24:17] Um, and that leads us to today’s word of the day embargo, which has been sending, I think

[00:24:27] Andrew: the French sheet snails, right.

[00:24:29] Emily: That’s S cargo,

[00:24:33] Andrew: but then when the Bargo. Okay.

[00:24:35] Emily: Yes, we get really drunk. Um, where the bar goes, we go where the bar goes. We go bar,

[00:24:44] Andrew: when the bar goes high, we get high. Yes.

[00:24:50] Emily: Um, so it’s, that’s a phrase in journalism where I’m essentially you’ll get like a press release or product to review, but it will say, do not talk about this before date.

[00:25:04] Yup. Um, because they have, uh, uh, a launch date and that’s usually, usually it’s like, your bond is your word. If you break an embargo, you’re never going to get, um, uh, another, uh, advanced product from a company ever again,

[00:25:22] Andrew: and potentially get sued.

[00:25:25] Emily: Yes, that is, that can happen if you, if there’s an NDA involved, but.

[00:25:31] I think it’s kind of like off the record where, um, if there’s, if you haven’t signed anything, I don’t think it’s legally binding. Right. It’s just kind of like hopeful. Um, so. Uh, people don’t seem to get this for demos. People seem to understand it for phones. They seem to understand it for like TV shows and movie reviews.

[00:25:54] People seem to understand it for technology that gets announced for cars. People seem to get it in most industries. And I just do not understand what the guitar here industry does not seem to understand what an embargo is. Not necessarily that they’ll know what the word is, but then they don’t seem to understand the process of why specifically, why multiple demos launch for a product that is announced at the same time.

[00:26:28] This happens in every industry. Why are we the ones who don’t get it?

[00:26:34] Andrew: Uh, I mean, to be fair people like me also don’t realize. You know, alligator clips passing through rice, don’t make a shimmery from so,

[00:26:45] uh, people don’t like feeling like they’re sold to. I mean, I get that, but although I will say this, like embargoes are all fun and games and all, but we need more. We need more. Absolutely. I want, I want planned leaks. Like accompany is like, all right, we’re going to borrow it, but like, we need just one of you to like, have it out in the open in the background of one of your other videos and then let the D deer page lose their, lose their minds.

[00:27:14] Emily: Oh my God. Gosh, this happens. But then people get in trouble for it all the time, but. So, I mean, we’ve also, we’re getting farther away. We haven’t even

[00:27:26] Andrew: started if

[00:27:27] Emily: people want drama, manufactured, drama, I want manufactured, drama, manufactured. Uh, you know, the thing about leaks. And we’ve said this before, I’ve said this before, at least, um, when, when leaked albums were in, especially huge, I feel like that’s kind of gone away a little bit.

[00:27:48] Record labels. We could kind of worry if a major release didn’t get leaked because it meant no one gave a shit. You’re like, oh God, no, one’s late to this record. Is it because no one cares. Oh, no, maybe,

[00:28:04] Andrew: but when everybody’s releasing their demo videos, all at the same time, it means that they all follow the same instructions.

[00:28:09] They all follow the rules, say for like the one or two, and they’re like, I’m going to release it an hour early. Like, oh, what’s was it that time zone T here now I’ve got an extra 50% views, but yeah, that’s

[00:28:19] Emily: annoying.

[00:28:20] Andrew: Uh, It’s kind of shady, but whatever, I suppose good for them. There we go. Drama, but people don’t like feeling like they’re lied to, which is why my response is well, let’s lie to them harder and manufacture drama.

[00:28:34] Emily: What’s what’s the lie of releasing demos at a specific time. It gives every one. It gives every demo artists the same chance to kind of like succeed. That’s

[00:28:45] Andrew: cool. Now they have to pull them up by their bootstraps socialism.

[00:28:50] Emily: You know, the phrase, pull, pull yourself up by the bootstraps is meaning. It’s an impossible task.

[00:28:56] It’s like it’s it’s to describe an impossible task.

[00:29:00] Andrew: No, I I’m trying to, obviously I’m being snarky about it, but I’m trying to get in the mind of like someone who’s bothered by seeing all, all those videos, the best thing I’ve got is it, it kind of. Kills the illusion of, oh, like these are my friends and they’re all doing this for fun and sharing their honest advice, which is not any less true, just because they’re getting paid for it.

[00:29:21] But it kind of shatters that illusion of the organicness. If I could dare use a youth pastor. Uh, of the demo environment. So I kind of get it, but also like, congratulations, you are now aware of how the sausage is made a little bit more and this industry was not built on needs. So get over it.

[00:29:45] Emily: Do people feel that way about like tech reviews?

[00:29:49] Andrew: Yeah,

[00:29:51] Emily: no, I don’t think so. People,

[00:29:53] Andrew: people wake up and turn on their TV to watch the apple release every like September or whatever. I mean, that’s not inorganic. And then immediately, a couple of days later, you see everybody’s got their, we put it in a blender videos. Like cool.

[00:30:08] Emily: Yeah. I mean, what I can get, like if you’re kind of bothered because like, If that’s the content you go to every day and that’s like your entertainment, and then it’s like the same things on every channel.

[00:30:19] Like, ah, yeah, that’s a bummer. Like imagine you’re watching TV and it’s the same thing on every channel. I’m like, I guess just try to find something else to watch, but it’s like without fail people get really kind of freaked out and turned off by like the marketing of it. But that’s somebody’s job. Like it’s usually my job.

[00:30:43] Sure to do marketing. And

[00:30:46] Andrew: I mean, I, I suppose that begs the question is, does that mean that the marketing needs to be readjusted or do we just say too bad? We’re we’re gonna market?

[00:30:56] Emily: Well, it definitely gets people talking about the product. And I think like, w w you don’t change your marketing strategy because a couple people complain you change your marketing strategy.

[00:31:06] If it doesn’t work. So it’s kind of like people talk about like acoustic Sonics, I think are a great example where there’s a very vocal group of people who are like, I don’t get it. I think they’re stupid. I hate these guitars. I think they look bad and they sound bad and yet they are product. Fender had to like build a factory to make more, they keep coming out with new models, the player, the player series, different shapes.

[00:31:38] Like there, they wouldn’t be doing the, this if they weren’t selling well. So you, you’re not going to completely refigure or your, because your, your strategy or what you’re doing because of a couple of complainer’s. Cause that’s like. Money talks a lot louder. Sure. So

[00:32:02] Andrew: yeah, no, that makes a lot of sense to me marketing being informed by the sales team.

[00:32:07] I mean, vice versa. It’s a symbiotic relationship in a, in a lot of companies I think should be.

[00:32:17] Emily: I think so. It’s um, yeah, I just, uh, This is without fail. I mean, I get, like, for me, it’s more like when there’s a big launch and then you look at all the names in there and there’s just no diversity. That’s, that’s, that’s where my bigger kind of concern falls in.

[00:32:39] I’m like,

[00:32:40] Andrew: if you’re going to spend the money on paying for 10 different demo artists and you, and there’s so much overlap with all of their audiences, why wouldn’t you not diversify and grab some lesser known. And or minority demo artists who have a different chunk of the, have a different chunk of audience.

[00:32:58] Yeah.

[00:33:01] Yeah, it’s just, it’s not hard. That makes

[00:33:05] Emily: sense. No, it makes a lot more sense to diversify your marketing efforts, because if you’re going all in on the same channels and you’re only reaching those people, it’s like saying that you only expect those people to ever be interested in your product. And that’s not fair.

[00:33:20] I talk about this. I’ve talked about this once or twice, but I, I used to do marketing for a beer festival and, uh, looking at their Facebook ads, we noticed that. They had turned off serving their ads to any women, no women, they did not advertise to women. And we’re like, why aren’t you advertising to women?

[00:33:41] And they’re like, well, women don’t buy tickets. I’m like, do you know this women drink beer women go to events. So we, we did a test where we just advertise the specific, specified the messaging to women. That ad out, performed the ads, targeting men, because guess what women drink beer, women, women, and women like to go out and do things.

[00:34:07] And women are often the ones who are like planning dates and stuff. So like, yeah, they w they want, he’s like nice for their boyfriend or their dad or themselves, or their girlfriends. Yeah. They’re going to make the plans to go out and go to a beer festival in advance. So. It’s, it’s not just, that’s not to say that, like, obviously you has to, it has to be women specifically, but it just goes to show that if you.

[00:34:33] Are not at least testing the waters in different audiences, you could be missing out. That’s

[00:34:39] Andrew: just, that’s an example of how data analytics might seem subjective or as might seem objective at first, but is completely screwed up at the core in the way that that analysis comes out. You have to be able to recognize that what might seem like objective data will have hidden biases in it.

[00:35:01] And you’re only person you’re really hurting is yourself as a brand by not taking the effort to get into it a little bit further. And it’s not like this is an overly complicated subject. It’s just got to use your user Bellin for a little bit and think it through,

[00:35:16] Emily: use your melon. Think it through. And, and, or

[00:35:20] Andrew: hire people with diverse perspectives that will see things differently than you will

[00:35:24] Emily: and listen to them because that’s sometimes the, uh, the part that gets glossed over, you can hire them, but then if you just like ignoring them, Why did you hire them?

[00:35:37] Andrew: Do you want to feel superior to everybody else around you, then you should hire diverse people and then guests like them and tell them why

[00:35:43] Emily: they’re wrong. And then just ignore every single thing they ever say alone.

[00:35:54] When your business fails, you know, it’s kind of like how fender realized that, um, uh, so many new guitar buyers just, uh, quit playing after a month or two. So they created fender play to one. Help people learn how to play guitar and not get discouraged and quit right away. And also then to build up that brand loyalty great marketing.

[00:36:27] Andrew: Yes, absolutely. Really an example of data analysis and changing the way that you look at it can reveal conclusions that no one else has seen before.

[00:36:35] Emily: Yeah. Yeah. Versus just trying to make more and more expensive slash model. Yup. I just, I just, I it’s, I can’t with another does I have a serious question?

[00:36:51] Does the slash even like, have that much guitar equity right

[00:36:56] Andrew: now? I’ve no idea. I mean, in what age group,

[00:37:05] Emily: even gen X-ers.

[00:37:10] Andrew: I don’t know. I don’t mean my dad knows he slashes he’s a

[00:37:14] gen

[00:37:14] Emily: X-er, everybody knows who

[00:37:16] Andrew: slashes, but he’s also more of a Nirvana fan and therefore has taken on the beef of the actual, uh, Curt thing.

[00:37:23] So, uh, but I mean,

[00:37:29] Emily: Sorry, I’m just thinking of the, the, the shut up bitch story.

[00:37:33] Andrew: That’s a classic,

[00:37:36] Emily: but if you don’t know that story, I guess, um, Axl rose told Kurt Cobain about Courtney love, shut your bitch up at court. Come in and says, okay. And turns around to Courtney love and says shut up. Like that’s not going to work.

[00:37:58] I told him, no, that’s so funny. Oh, it’s like

[00:38:01] Andrew: it’s. Yeah. Uh, no, I, I don’t know if I could speak to really, like, I’m not going to sit here and say the slash doesn’t have any, uh, but he can’t carry an entire brand by himself. No,

[00:38:16] Emily: no. And I’m glad that Gibson is like seeming to branch into like younger guitarists for sure.

[00:38:23] Andrew: Um,

[00:38:26] Emily: Yeah, just there’s still so much slash stuff.

[00:38:29] Hire

[00:38:29] Andrew: someone in depth, data analytics. There’s there’s a reason why there’s a reason why every time you download an app, it has you signed the, I agree to the terms of services. And so much of it is about mining your data because, okay, I’m going to get a day job here for a second.

[00:38:46] Okay. Big tech has been after big data for quite some time. That’s how you end up with looking after cloud computing and data analytics and all of that from all like AWS and Azure and all that. So that is a huge part of that. And I think smaller industries would be silly not to take note of that and try to mirror that, to gain the similar benefits in their own industries.

[00:39:06] Fender’s done that and they’ve done a great job with it, and I’m not saying that’s necessarily feasible for like garage. But, I mean, not even then, though, like that there’s things that you can do and just take what you can and learn from that, because that’s one of the biggest business revolutions, uh, of the millennia.

[00:39:29] Yeah. Um, so then that’s just zooming out a bit and kind of more, what we’re talking about now, which is let’s talk about embargoes.

[00:39:38] Emily: You trying to bring it back, know I’m trying to bring it

[00:39:40] Andrew: back. I mean, it’s all interconnected there. There’s so many layers to this and it all comes down to we’re. We’re just starting at this point and going from that

[00:39:50] Emily: well, let’s talk about what, what, what marketing would look like without embargoes.

[00:39:54] It would essentially mean a product gets re gets released, gets announced, and then the only immediately available demos of that product are from the brand itself. And I don’t think people want that because I think people though I do look and listen to, um, those branded demos of products. Um, I don’t, I don’t, I still don’t weigh them as highly as I do.

[00:40:24] Independent ones. So like, for example, that’s um, like guitar stuff. Like I like I’ll read the spec sheets, I’ll read the copy on the page. Um, it’s kind of 50 50 on whether, like, I think the videos are, you know, what I need because normally they’re, they’re more, um, inspirational, uh, Aspirational kind of videos versus rundowns.

[00:40:51] Like, I feel like it’s kind of 50 50 there. People are like, oh, I want it to be aspirational or I want it to be educational. It’s rarely both. Um, but let’s like if I’ve been shopping for webcams a lot, because right now I’m using my phone, hooked up to something called, uh, rank debate. And, uh, there are a lot of webcams out there that claim to be like 4k products and the images on the website.

[00:41:17] They all seem to be, uh, taken with like a actual like DSLR camera. Yeah. So then you really have to wash the actual reviews of this product. I like the videos, like their commercials. They’re not shooting the commercial on the webcam. Uh, so then you have to go and actually look at videos, YouTube and whatever, like AB like this is actual footage shot on that camera kind of thing.

[00:41:43] Um,

[00:41:45] Andrew: And the people that are complaining about a mass release are the ones that want that kind of honesty of, okay. Let’s peel away the marketing nonsense. And I actually want to hear from somebody that I trust.

[00:41:56] Emily: Yeah. Without embargoes, you’d have to wait weeks for that because some of these demos take weeks to film.

[00:42:04] Most people don’t get around there. Now, most people don’t turn around their demos.

[00:42:08] Andrew: You have lower quality demos for sure. Cause then it’s going to be the awkward balance of first to market. We’re best to marketing. Yeah,

[00:42:16] Emily: then you just have people rushing. So instead you want people to have a few weeks in advance, a young people have products a few weeks in advance so they can obstensibly learn the product, um, film, edit,

[00:42:33] Andrew: or

[00:42:33] Emily: view, think about it.

[00:42:35] Yeah. That kind of thing. And you’re not going to get that without an embargo. It’s really an essential element of a product market. If you don’t want to wait for your demo, which is what you would be doing otherwise.

[00:42:54] Andrew: And the amount of effort that it takes to put together content, uh, is going to make this different than say like film reviews.

[00:43:02] Like people are like, I guarantee you there’s the moment that Disney plus drops an episode of book of Boba Fett. Right now, critics are queuing it up, watching it and writing the article as they go taking notes and trying to crank out. But it’s an, it’s an opinion piece. It doesn’t have to be super, I’ve read a couple of really bad.

[00:43:20] Reviews. Yeah. That I was like, did you watch anything else that star wars has to offer because there’s context for all this, but it doesn’t matter because they’re getting their clicks, they’re building their platform. It doesn’t have to be like high-quality content demos on the other hand, completely different animal.

[00:43:40] And so if you want to respect that, people want to be able to put together some quality there, shut

[00:43:46] Emily: up. Figure it out. Get, get past it. Understand that? Yeah. That’s I’m sorry, if you are not interested in this particular,

[00:43:57] Andrew: maybe it’ll

[00:43:57] Emily: be, it was this. It was a sarcastic, sorry. Very sarcastic. Sorry.

[00:44:05] Andrew: Jumping the shark, put them in their place.

[00:44:08] Have some fun. If we’re going to, if we’re going to do this, like let’s, let’s enjoy the moment, you

[00:44:12] Emily: know, enjoy the moment.

[00:44:15] Andrew: Just yellow. That ish into 2022. Aye. Aye. Aye. Oh, I forgot to change. I I’m out of office this week and I just realized I set the dates to 2021. That’s for my auto reply. I should probably, I should check.

[00:44:32] I should fix that before people get back to the office this week. Yeah, anyways, hopefully that’s, uh, that’s embarrassing for me, but hopefully it helps anybody else who might still be saying there things with 2021, but

[00:44:47] Emily: no, our first episode of this year, I think I put 20, 21 in the, and the show link.

[00:44:54] Whoops.

[00:44:56] Andrew: Now I, if people want to, at this point, like if people want to complain, I’m not sure. They’re really interested in learning about how all of this works in. Or if they’ve, they know enough to complain, they, they don’t, they know enough that they shouldn’t be complaining that they’re doing it anyways.

[00:45:10] Emily: Um, and if you’re not interested in this product, maybe you’ll be interested in the next one. Now I think the bigger problem really is just when there’s not like a diversity, because if you were hitting of different enough channels, people would barely notice. And people who did notice would literally be typing in product name.

[00:45:27] Like it’s like someone didn’t see this, like typed in product name and then felt the need to screenshot each one. And then like, highlight like the launch 20 hours ago, 20 hours ago. Okay. Like,

[00:45:37] Andrew: and someone released

[00:45:41] Emily: it early. That’s opposite. Opposite.

[00:45:48] Andrew: Yeah. That bed mat 21 hours. There we go.

[00:45:53] Emily: 21 hours ago. Yeah. You know, that’s just how people roll. So like you said, if that’s what it’s asked, what they’re doing, then

[00:46:02] Andrew: I’m a drummer. Counting is hard.

[00:46:07] Emily: Oh man.

[00:46:08] Andrew: Did

[00:46:13] Emily: 19 versus 20 versus 21, which of these happened?

[00:46:17] Andrew: I don’t know about you, but I’m feeling 22. Great job. Yep. Well, that’s what I’ve got on, uh, on the snail guitars.

[00:46:30] Emily: The Snell guitars. Are you calling them snail guitars? Because

[00:46:36] Andrew: embargo escargo.

[00:46:38] Emily: Oh, so that was one of the PRS silver sky se

[00:46:44] Andrew: oh, I dare you.

[00:46:46] Emily: No, no, I haven’t done my, uh, my, my vocal exercises.

[00:46:53] Nor have I had enough, nearly enough coffee. I’m S yeah. So embargoes are good jittery. I can tell,

[00:47:06] Andrew: uh,

[00:47:07] Emily: embargoes they’re necessary. If you want timely reviews of new products, as they launch being signed to a major label, doesn’t make you an industry plan. What

[00:47:20] Andrew: else? Embargoes, not bad demo artists. Aren’t lying to you deal with it.

[00:47:26] Yeah.

[00:47:27] Emily: And if they lie to you, you figure it out pretty quickly and

[00:47:32] Andrew: they’re done. Yeah. They lie to you and you it’s still your fault for buying up here. S S silver sky and, uh, Oh, my God.

[00:47:45] I’m sure it’s a fine guitar. I

[00:47:47] Emily: don’t know. Maybe they’ll sit. They should send me one so I can demo it.

[00:47:56] I don’t have any connections at PRS.

[00:47:59] Andrew: Well, Hey, I’m going to, I think I’m going to go Sweetwater shopping. Let me go online

[00:48:04] Emily: binge. Well, if y’all want to go shopping together, check out the affiliate links in the video description, and shownotes also Shuriken set up patrion.com/should get offset. We also have merged like what Andrew’s wearing right now.

[00:48:16] His shirt, I guess, at podcast.com/shop go Bingle. Uh, first playoff one and 31 year. Thank you

[00:48:24] Andrew: for knocking out the Raiders. Signed, depressed charters, fin.

[00:48:29] Emily: Oh, sure. Don’t know that’s to do with anything, but, um, uh, until next time, thanks for watching and thanks for understanding. My name is Emily. Thanks for listening.

[00:48:39] Andrew: My name is Andrew.

[00:48:41] Emily: Bye.