This week, Emily and Andrew talk about cool toys from Goodwood Audio, defining “far” in terms of driving, and the played-to-death “lame wife” trope in advertising, especially guitar advertising.
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Episode Transcript
Note: a machine made this, so it’s not perfect, but if you’re hearing impaired and have any questions about what we said, please feel free to ask us in the comments or send us an email with the form below.
[00:00:00] Emily: welcome to get offset. And my name is Emily and my name is Andrew and, uh, my Lego guitar has survived another week. Yay. It’s a miracle.
[00:00:28] I, you know, did you, when you had Lego toys as a kid, did you actually like play with them? I just, I don’t remember what I did with them. I think I was kind of like set them up for a while and then.
[00:00:43] Andrew: That’s like never made it that long before. They’re completely torn apart and just the ether of the mega bin, but yeah, like have friends over and we would like build stuff and like do fake battles and whatnot.
[00:00:56] Oh no, this laser stronger. Cause it’s green. You only have an orange one.
[00:01:00] Emily: I would think that you wouldn’t let that slide.
[00:01:04] Andrew: I, that that’s when I would then punch them, push them down the stairs.
[00:01:07] Emily: That’s laser color. ColorBlast. Right.
[00:01:14] Andrew: Oh, this, this armor silver, therefore it’s made of titanium and indestructible because that’s how titanium worked in my mind as a child.
[00:01:22] Emily: Yep. I know. Right. There were, there were, there were rules, there were rules and he had to follow them. There was a lot of, yes and-ing as a kid. When we were kids, we were a little bit better at improv.
[00:01:35] Cause then you, you wouldn’t want to play with a kid who is bad at improv because that kid wasn’t fun when the kid was like, no, no, but you have to because you have to. Yes. And, or you’re just not fun to play with. No, this is this. I feel like this is truth.
[00:01:53] Andrew: Not really prepared to go to childhood there for a moment, but that’s
[00:01:56] Emily: fine.
[00:01:57] I have to put away my pumpkin.
[00:02:02] Andrew: I’ll tell you that story later. Nevermind. Um, don’t make sense. It was it’s pumpkin related.
[00:02:10] Emily: Okay. I had my last pumpkin spice latte that I had in my, my copper cow.
[00:02:22] Andrew: Uh, yeah. I, uh, my coffee life has just migrated from vanilla to chocolate, so that’s exciting.
[00:02:32] Emily: Chocolate lattes shot at coffee, vanilla coffee,
[00:02:40] Andrew: protein coffee, a couple of skews of proteins, some Skype, uh, some scoops of, uh, uh, soluble fiber coffee, unsweetened almond milk, and a shake. Shake it all again.
[00:02:56] That’s a that’s breakfast.
[00:03:00] Emily: My breakfast is usually to the copper Cal latte, which is a bit of a sugar rush. And then I have lunch today. I will have lentil Mulligan, Tawny soup for lunch, and I’m very excited about it. We made a big batch, I should say. Rick made a big batch last night while I was working on demos. So good, man.
[00:03:23] Andrew: I’m probably going to have Turkey and stuffing.
[00:03:26] Emily: I think getting leftovers this year, I left too quickly. I was tired, man. Oh, gosh, I guess you can tell now that we are like, I don’t know. How do you still have thanks giving leftovers it’s December should be rancid by now. Ah, yeah. We’re we’re we’re doing two back-to-back. We’re doing ourselves a little thing,
[00:03:49] Andrew: slowing things down for the month of December on this end.
[00:03:52] Emily: Yeah. You know, my demo schedule is a little bananas I’m if you haven’t noticed I’ve been releasing quite a few videos a week, and I do want to apologize to grant from Goodwood audio for taking so long to release that, um, lift demo. It is a really, really cool device. So check out that video. Um, it’s saving a lot of pedal board real estate, so, you know, it just, I had to send my, the milkman, the amp and for, um, just a little tune-up and it is.
[00:04:21] It’s a busy time of year. It took, took a minute to get back to me. So, uh, had to wait for that to get returned. And then life happened really hard and fast and yeah, but Goodwood audio has so much great stuff. So I just really want to shout out good one fight. Let me go to their website and see, see what kind of cool stuff they have right now.
[00:04:41] One thing I really like is they have that audition so you can like try it makes it really easy to try out new things on your pedalboard. Junction boxes and custom cables. They have accessories. They just have like the, I think the coolest like ex um, oh my word.
[00:05:03] What’s the word for, um, the, the type of part on talking about Andrew utility, utility pedals. Thank you so much. Yes, the audition is only $75 and it makes it really easy to try out new pedals on your board. Nice. Yeah. Yes. Yes he is. Yes he is. So that’s something that I like a lot accessories and mods. Yeah.
[00:05:39] Sorry. I’m just looking at her website. So many cool things. Part store junction. They allowed junction boxes. Yeah. Yup.
[00:05:53] I’m about to get stuff there.
[00:05:55] Andrew: I haven’t seen, I been going through Instagram, just looking at boards that, uh, Fox Cairo has been tagged in and you’ve seen a lot of good wood flat boards.
[00:06:07] Emily: Yeah.
[00:06:11] Andrew: Junction boxes and stuff seems pretty Poplar. I,
[00:06:16] Emily: yeah, I can see why a lot of really cool stuff. The interface or engraved. Nice. That’s fancy. I like that. I love a good engraved pedal. That’s beautiful. Stereotypes some or a split, some master mute. Very cool. Dang. That’s just some law. That’s a next level stuff that like, I’m just, I w w I longed to be that like fancy it’s extra fancy.
[00:06:59] It’s so fancy. Maybe someday they do pedalboard setup consultation. Oh, that’d be a great gift idea for somebody. Yeah.
[00:07:11] Andrew: Help talk someone through like pros and cons of different signal chains and how to lay it out. Yeah. Bits and bobs. You might need to, to finish your, your rig.
[00:07:23] Emily: Totally. I think that that’s awesome.
[00:07:26] All right. So yeah, so yeah, lots of, lots of, uh, lots of times. Lots of things have being, have been filmed, lots of things to be filmed, perhaps even some lessons, maybe I’ll show you some guitar things. Let’s see what let’s see. Yeah. I might even have some, uh, my trace, my guitar songs coming up. I just have a lot of ideas.
[00:07:54] I want to get them out of my head and onto a video taking this stuff seriously. Busy busy, busy, busy, busy.
[00:08:05] What else? Oh, we talked about so much.
[00:08:10] Andrew: What are the odds that there’s going to be some stereo shenanigans happening
[00:08:17] Emily: basically one’s low. Wow. Well, you’re going to pick up that app.
[00:08:24] Andrew: I can, I can wait if it, if it’s helpful,
[00:08:28] Emily: dude, I don’t know if I have time. Uh, if you can go without that amp until like mid to late month, there might be some like stereo bass shenanigans happening.
[00:08:42] So is it, so
[00:08:45] Andrew: bring it back? It’s not like I live far.
[00:08:48] Emily: I mean, your definition of far is different than my definition of far. Like that, this is one of the funnier things to me about Andrew and I, we both live in the same city and he’s like, you don’t live far. And I’m like, I think you live far
[00:09:04] Andrew: 25 minutes is not that far.
[00:09:05] Emily: I see that the skirt as a discouraging amount of driving for me, it’s extremely an extremely discouraging amount of driving for me,
[00:09:15] Andrew: years of living in LA. It’s like, 30 minutes, minimum to get anywhere, usually closer to 45 or an hour. Um, yeah, it just, unless you live like a block over just the amount of time spent in the car to skyrockets.
[00:09:30] And so that’s what I’ve been used to. I think I’ve gotten less used to. Yeah. I remember I went back, uh, pre pandemic for Nam and I was thinking to myself like, wow, like traffic is really bad here. Like it’s taking forever to get places. I wasn’t really prepared for this in the back of my mind. I kind of knew like, oh yeah, you used to live your, you know, full well of what you should have expected.
[00:09:49] You’ve just been spoiled by Seattle. So comparatively like 25 minutes each direction. With relatively little chance of traffic. Yeah.
[00:09:59] Emily: Yeah. I mean, it’s better than where I grew up, which was in rural Ohio, which was always like 20 minutes from something. I said 20 minutes from everything, which is kind of where we are now.
[00:10:10] So I mean, the thing is like, I just never want to go back to that. Right. And like living in Nashville, like I just hated track. I learned to hate traffic so much, and it’s so much worse now than it was that I just hate driving. Hey Carrie. Nice to see you
[00:10:30] Andrew: actually kinda like driving.
[00:10:32] Emily: I like the only thing I like about driving is listening to music while dry. Yeah. Or podcasts when Rick and I were driving to Ms. AMA, we listened to a lot of other cocaine and rhinestones podcast, which was really good. I really liked how Tyler May Hanco got into a lot of details about the recording process.
[00:10:51] So that was very interesting for everybody in that podcast. For sure. For sure. I didn’t know the Nashville number. I didn’t know that we didn’t really refer to chords is like 1, 4, 5, literally until the Nashville number system.
[00:11:08] May I guess that makes sense. Yeah.
[00:11:11] Andrew: I like the national number system a lot.
[00:11:14] Emily: Yeah. To learned that in college. Well, yeah, I mean, you had to officially learn it in college.
[00:11:21] Andrew: I learned it in college as well.
[00:11:22] Emily: Yeah. Yeah. You can pass video production class without like learning it.
[00:11:30] Andrew: You had to learn from my theory classes, the circle of fifths.
[00:11:35] Emily: I didn’t have to learn the cycle with us, so we didn’t have to learn theory. We just had to learn how to communicate in a studio setting. So the Nashville number system was essential to like communicating in with actual working musicians, the circle, if that does not,
[00:11:52] Andrew: I, I wouldn’t hate going back to a community college.
[00:11:55] And just to take a theory class again, like I had the pressure of like, this is going to impact my GPA and I had a million other things going on, but there’s just, maybe it’s ideal of me to think this would make just like, it’d be way more chill to go to community college and just take the class and not care about my.
[00:12:15] Emily: I mean, there’s like Coursera and stuff, but there’s nothing like learning, like from a human being. I’ve tried music theory, a bunch of different ways. And I don’t know if it’s just like the way that’s normally taught it. Doesn’t hasn’t clicked with me yet, but I don’t know. I live so close to a community college.
[00:12:37] Maybe I should look into this classes. I got my booster vaccine though. Very excited about.
[00:12:44] Andrew: Uh, yeah, I’m supposed to hear a couple of days as well, getting the, uh, the firmware updated on my microchip,
[00:12:53] Emily: get that to that metal zone.
[00:12:59] I just, that was my favorite thing. Like I don’t like the conspiracy theories. Like they’re very dangerous about the vaccine, but that one of them is literally a metal zone. Schematic is the funniest, funniest thing.
[00:13:14] Andrew: Yeah, it’s pretty good. Pretty good. I’m a fan of that stupid
[00:13:20] Emily: learn online, earn a certificate.
[00:13:27] Andrew: I’m just getting, I’m getting my shot, like on my way into work. So hopefully I don’t get like side effects. My second shot I got, uh, basically had like the flu for 24 hours.
[00:13:41] Emily: Oh, this was nothing. It’s a half dose. It was nothing for me. Um, my brother-in-law said that 36 hours later, he felt really bad, but it took a full 36 hours before he felt bad.
[00:13:56] Um, for Rick, he felt he got a bit of a headache or some head pressure. Um, for me, I don’t, I mean, I get headaches, so. No, if it was related, but I took an ibuprofen before I went to bed. I had a bit of a sore arm. I didn’t really have a headache or anything afterwards. Like I got it in the afternoon. I took the ibuprofen, had a sore arm for like 24 hours, but like nothing major.
[00:14:24] Like I just didn’t want to sleep on that.
[00:14:28] Andrew: I just wish I had scheduled my center. I didn’t realize how quickly they had all like filled out. And so in order for me to get one that would kick in in time before, uh, before Christmas, uh, I ended up having a schedule, my appointment in Bothell. I have to leave my house at like seven 30 in the morning.
[00:14:46] Drive the bottle.
[00:14:48] Emily: Is it the drive-through clinic? We need to not talk about this right now. That’s fine. That’s what we did. We’ll talk about. Yep. We’ve only signed up for that. They had a thousand appointments. Yeah, it was great. It was the only place. It was the only place that appointments
[00:15:07] Andrew: not looking forward to it.
[00:15:07] And just looking forward to getting it over with, if that makes sense,
[00:15:10] Emily: getting it over with is going to feel really good. Oh boy. Oh man. I got this app called to do list and I’ve just been checking things off my to-do list. It’s kind of like Trello. One of my view, forget offset demos is to literally move things.
[00:15:29] I can move things over for my hopper and progress for filmed edited, scheduled slash launch. And I can add like subdues and there’s like filmed. Like
[00:15:40] Andrew: maybe that’s what I should move to. Cause I’ve been using physical sticky notes with like, if I’m not in my office, I’m not actually looking at what I’m working on.
[00:15:48] And I used to use Trello for a day job. Maybe, I guess I only really connected that with like day job corporate. Maybe I should give that a gopher for
[00:15:59] Emily: personal. Yeah. There’s a free version. So I’m using that it’s color coded. So I have like one for home stuff, one for my freelance stuff and one for get off.
[00:16:11] I mostly just use it forget offset, but be able to add like home stuff as I think about it is kind of nice. So yeah. I’m looking at it right now and thinking
[00:16:27] just dry heaping a little bit. No.
[00:16:31] Andrew: Well, that could be helpful for me. I think one of the things I’m realizing is a limitation with the sticky notes and just the physical proximities. If I think of something while I’m out and about, I’ve got my, my, I just opened up a new Google keep.
[00:16:46] Emily: Oh, yeah. You can’t keep it in five different places.
[00:16:50] Yeah.
[00:16:50] Andrew: It’s like a couple of times a week. I’ll just open up Google, keep them like, oh yeah. I was supposed to do that.
[00:16:56] Emily: That’s what that’s, that’s been, my problem is that like, I’ll have an idea for a video and I just won’t be able to write down anywhere. So, but here I can just be like, oh, my phone added to do.
[00:17:06] Cause that’s been the thing like Ryan Burke’s been telling me for ages, you need to start doing more talking videos and, um, Like, oh, okay. I’ll just add that there’s guitar.
[00:17:26] Yeah. So there, I just added a new one and like, yeah, that’s going to be, I think I, hopefully it will change my shit. Fixed my shit. Um, yeah.
[00:17:41] Andrew: Get those ducks, rubber duckies in a row,
[00:17:43] Emily: hopefully, uh,
[00:17:46] Andrew: just excited to pick up that amp, um,
[00:17:49] Emily: and other things.
[00:17:51] Andrew: Yeah. Honestly, the other things, if I show up before those arrive at, it’s not like they’re going into guitar anytime soon, so it’s not the end of the world, but I kind of want to bring home the app and just like bring the roof down.
[00:18:04] Emily: Yeah. I mean, yeah, if you want to come by, it doesn’t matter. You want to come by today before. Before they get here. That’s fine. Um, I have some other stuff coming in that package too. So just like, um, I got the ruler string, um, retainers for my, for my supersonic, because I think that helps a lot. I know, uh, Ryan Berg from Supercycle home, he just took his strings off of the, the string retainer, the string tree.
[00:18:37] What am I thinking? Whatever. Um, and that helped, but like last year I just got the roller one and that helped mine a lot. So I think it’s about the strings getting caught in there. So then the roller one makes, is kind of what makes a big difference. So if you still, I don’t think it’s necessarily the break angle.
[00:18:55] I think it’s just like the getting stuck, um,
[00:19:10] Yeah. Uh, and then what else did I get? I got a couple of, I probably got some more stupid stuff. Like, I’m just like parts. Just give me parts.
[00:19:22] Um, yeah, but that’s basically it. I have a lot of work, a lot of new things. Uh, got a Dem, uh, last week I demoed the RPS affects bet reactor. So check that one out. The dog made devices go flat height. I did my stocking stuffer video and it did the pod go wireless. Which included some footage from that live show?
[00:19:46] I, the Sunday grass show I, I used it at that was fun. Um, yeah, my Goodwood video Hercules videos. Um, yeah,
[00:19:58] Andrew: just one after the other, after the other
[00:19:59] Emily: gun. Yeah. Model cycles. PreSonus talking about studio one. It’s more. Got some tutorials coming up like, oh my gosh, I have so much schedule like through, oh boy, I am double booked that day.
[00:20:22] oh my God, what have I done? What have I done? I might get a harmonic.
[00:20:39] Oh, why am I doing it?
[00:20:45] Andrew: Can’t answer that for you. I think it’s for the love of, uh, for the love of inclusive advertising.
[00:20:55] Emily: Oh God. This week’s episode is sponsored by Caroline guitar com. Crumb crumb was there. Black Friday release is really cool. This sell out. Oh my God. I was in like 15 new tabs by accident just now.
[00:21:14] Andrew: I don’t know if it’s sold out
[00:21:21] Emily: Chrome, Chrome, Chrome, Chrome, Chrome.
[00:21:27] I think he could only find that link via the email. So,
[00:21:35] Andrew: yeah, it doesn’t say anything about oh yep. Also that for this run we’re way behind on retailer orders as is, so we’ll be sure to let you know when we make it happen.
[00:21:45] Emily: Oh, did you see the chase bliss? Black Friday sale email? I did. Yeah, they did have their first sale in like years and it, um, And then they’re like, you have to be okay with not getting your pedal for six months because they’re so behind on orders.
[00:22:05] Andrew: Yep. So, okay. Talking in terms of themes of what I’ve seen from the holiday sales is tons of blackout pedals. Everybody did a blackout something this year. It’s great. Uh, and then the other thing that I saw a lot of companies doing is email subscription, only sale. Nothing on Instagram, just saying, Hey, if you want to find out about a sale, you’ve got to sign up.
[00:22:31] Cool. Smart. And a lot of people were leveraging that and I’m like, that was smart.
[00:22:37] Emily: That’s what I tell people to do. That’s I’m literally writing the article right now about how musicians should use their email lists. And one of those things is you should send things just to the email list, including early access or only.
[00:22:52] Uh, to sales, um, feed the list. You should break news to your email list. First. You should make them feel special because they’re your super fans. Yeah.
[00:23:03] Andrew: Yeah. I’m building out. Uh, I need to build out a email list into Fox Cairo, been putting off like a year now. Um, but I need to build into the website and I’m starting that planning and starting up a low-key email or in the new.
[00:23:20] No, nothing like not, not like every two days. What have you bought one yet? But
[00:23:29] Emily: because nothing, nothing grinds my gears more like I had bought this awesome hammer backpack. It’s a camp, it’s a backpack. It’s a camera bag. It’s freaking awesome. I love this thing so much, but. I don’t know how many backpacks this company thinks I need to buy the evil meat every single day. They text me every week.
[00:23:56] So I finally unsubscribed I’m like, I don’t know what’s wrong with you? Like how many bats. You are ruining your own list by any, I need, I’m interested in buying these all the damn time. Like what is yep.
[00:24:13] Andrew: I feel like once a month at most is what I want to see out of things.
[00:24:17] Emily: Yeah. That’s what I do for a, I have a hot sauce client and I’m like twice a month.
[00:24:25] Andrew: Absolutely tops. And then it better be. Worthwhile reading and not just taking up space
[00:24:32] Emily: recipes Newmarch, um, regionally targeted to, Hey, did you know that you can find us in stores at your local Lowe’s you can find secret artwork at Lowe’s. That’s pretty cool. That was pretty cool. New hot sauces. Cool stuff.
[00:24:55] Andrew: Yup. That’s what we’ve been seeing out of black Friday sales and kind of just taking notes in the back of my head from all the companies that, you know, do company things better than I do, trying to learn from observation. And, uh, yeah. That’s, that’s my takeaway.
[00:25:11] Emily: Yeah. It’s going to take away.
[00:25:25] Andrew: Yeah, it’s the, it’s the holiday season for small business owners I’m feeling already,
[00:25:33] but yeah, so that was a, those are good ways to advertise that I’ve seen a good ways to run a business. I also saw
[00:25:45] one particular bad way that had be just feeling like really icky feeling for a few days.
[00:25:52] Emily: Yeah, I, I miss that because I was so busy that day that I just wasn’t really on my phone. So can you tell me about that?
[00:26:04] Andrew: Uh, I didn’t see it until like the day after either, but Polaris, audio bless their hearts.
[00:26:11] Emily: Why are there ads?
[00:26:12] Always, they always picked me
[00:26:14] Andrew: angry. They decided to release. And you advert. And the, the gist of it was basically, wife’s like, oh yeah, like I got a president. It’s like a small little box opens up. It’s a guitar pick. Aha. And they go outside, there’s an oversize bow on a guitar pedal. So it’s playing off of a car ad.
[00:26:33] That’s fine. And then husband goes inside and he’s just staring at it and going, I’m like drooling over it. Normal things. I do the same thing when a category. Uh, but then it just, and then like kind of like pans out, like to the wife in the background, going, looking kind of like annoyed and then just like chugging straight from a bottle of wine and then cut scene.
[00:26:56] Why
[00:26:56] Emily: did they have to add that? Like
[00:26:58] Andrew: that last little, like, it was like, okay. There’s like just kind of playing off some family ads. And so the end is like, yep. Now you’ve just made it weird. That’s the, I never. Really wanted to give this to you. Like I’m annoyed by the fact that you like this. And I
[00:27:17] Emily: don’t know, I, they have to make it weird.
[00:27:20] Like that’s actually kind of a funny ad until the very end. Like your partner getting like playing off of a car ad is a funny idea, but like the annoyed wife drinking straight from a bottle of wine at the end is a really tired. Stereotype and trope that’s really overusing guitar advertising, and frankly, Walgreens doesn’t, especially walrus, frankly, doesn’t have the best track record.
[00:27:47] Nope. I didn’t like their Juliana. I was pretty vocal. I didn’t like their jewelry and a missing women’s ad considering there so many missing and murdered women, especially indigenous women in the world. And that’s just such a huge problem.
[00:28:06] Andrew: So I, I was disappointed to see it. It’s the weird thing for me is like, usually those just hit me on like, okay, this is just, um, and this was like, now I’m like thinking through like my childhood, like I’m literally thinking of a guitar I have in the wall over there that my mom gave my dad as a present.
[00:28:20] And she, like, it was a huge deal with, she was never really happy about it. And, uh, like I don’t exactly have a specific memory of her chugging wine, but. You know, it sounds par for the course now know that my parents are divorced and looking at him like, yeah, that, that legitimately sums up kind of some of my childhood experience.
[00:28:40] And I don’t like that, that doesn’t make me ever want to purchase anything that, that makes me very turned off as it as a consumer.
[00:28:49] Emily: Yeah. I mean, I was looking at that and I saw some, some comments were like laugh, cry emojis. And some were from women that were left, cry emojis, and then. You know, Emily, Emily Hopkins, our friend, you know, I think made an intelligent comment.
[00:29:05] That was, this is really tired. I don’t like this. And they did say they could have handled it better, but they didn’t really say
[00:29:14] Andrew: it differently.
[00:29:17] Emily: But then
[00:29:18] Andrew: it was kind of a flacid response,
[00:29:21] Emily: which is.
[00:29:23] Andrew: Yeah. So I, that had me incredibly disappointed, um, and immediately brought to mind kind of thoughts on, uh, like the midriff pod podcast did an update to the Bechtel test
[00:29:35] Emily: guitar pedal the guitar advertising back test.
[00:29:38] Yup. Yeah.
[00:29:40] Andrew: That had failed that test for sure. But I. Yeah, that, that, that immediately brought to mind. That’s a great resource. It’s a good reminder to me as a small business owner, that’s looking at figuring out how to build out more advertising type content. So like, yeah, I should, like, I should just print that out and paste it to my freaking wall right here.
[00:30:02] Emily: Let’s talk about the midriff podcast. Updated Bechtel test. Yeah. I haven’t actually looked at it.
[00:30:11] Do you have it handy? I don’t
[00:30:14] Andrew: know, but I can.
[00:30:17] Emily: Oh, what’s he only Hopkins.
[00:30:25] what makes something the not funny, according to the benign vile violation theory, is it benign and funny? Is it violation not funny? And then funny is in the middle of what.
[00:30:40] I don’t understand.
[00:30:45] Um, yeah. I also think that we can retire jokes about cheese strings on the guitar. So that one lately, oh, there we go. Music gear, Bechtel test. It’s been over a year since I was published on the earthquake or dev blog. Uh, she wanted to reshare it. I don’t think it was completely. Um, rehaul you saw works one.
[00:31:12] There’s a woman too. She has presented as a capable musician three. If she is presented with an instrument that has a traditionally feminine aesthetic, a example, pink with flowers or sparkles, et cetera, there is a companion ad featuring a woman with an instrument that is not traditionally feminine in.
[00:31:34] Or if she is presented sexually, it is on her own terms. And there’s a companion ad featuring a woman has not presented who has not presented sexually five. She is all women of color. She’s not presenting using racial stereotypes. Six. If she is trans woman, her identity and pronouns are respected. Seven, all sexual or offensive social media comments about her are promptly, inappropriately addressed, or a screenshot had deleted.
[00:32:00] Eight, as you can see, this is somewhat more detailed than the original deck Dell test to raise the bar bet. Oh, so maybe it is updated
[00:32:11] using it in your advertising and respect to them. That’s kind of the, just use just,
[00:32:23] I mean, it’s the commercial. It was supposed to be funny and it was funny until the end and this also goes, the thing is this also goes to. The alcoholism thing that we kind of talked about. Sometimes the wine mommy, there really is also that huge thing about just women are getting advertised. People are advertising alcohol to women a lot more than they used to.
[00:32:51] Yep. And alcoholism in women is increasing and I just don’t. I don’t always think that’s funny either, and I’m probably just sensitive to it and that’s me, and that’s fine. Um, not everyone should be sensitive to the things to which I am sensitive to, but you know, you got to know that when you’re doing something like that, there are people who are going to respond to it certain ways.
[00:33:20] And that yet you don’t have to be okay with that as a brand. Like you have to make that decision as a brand. Am I okay with alienating certain people when I make this kind of content and you have to make you, you have to make that decision and you’re doing it on accident. You have to, well, shit. Um, so is this a question of, are, do you know what you’re doing or not?
[00:33:45] Do you know you’re doing it? Um, do you know how it’s going to be perceived? Do you care? And those are the questions I ask myself a lot. Um, in terms of decisions that brands make when they make these kinds of decisions, because I have just straight up ask some, some brands, these questions over the years, like, do you care?
[00:34:06] This is how you you’ve. You’ve been, you’re being perceived. And sometimes they have straight up said no to me. I asked one brand. Do you, do you realize that this is how you continue to behave? Or this is the kind of community you continue to foster that you’re going to alienate potentially 50% of your consumer base?
[00:34:24] He said, no, I don’t.
[00:34:27] Andrew: Which is mind blowing to me, it feels like leaving money on the leaving, like pure morals out of it just cause I can’t assume everybody has a soul leaving money on the table is a little bit more universal in business. And that just seems wild. And this
[00:34:41] Emily: was a big brand and it wasn’t walrus.
[00:34:43] I will specify that was not walrus that said that. Um, but it was a big brand. Yeah, I know you do. We talked about it. Um, but basically I said, do you care that you’re potentially alienating all. At the behest of like, maybe like 10 to 5% of the people who will be so upset that you don’t let them talk this way about women anymore, that they would not buy your pedals anymore.
[00:35:05] You said at the time, I think he’s kind of changed his tune, but at the time he was like murder. Yeah. Yeah. Um, I think now that you’ve seen trends, trend charts, you change his tune. So
[00:35:22] Andrew: trends are, uh, Yeah, money
[00:35:26] Emily: talks,
[00:35:27] Andrew: money does talk. And it’s a shame that it has to come to that, but Hey, you know what? It’s still better than no action.
[00:35:33] Emily: You’d have to watch the end of that video to see the part that’s upsetting to anybody. Yep. Um, it’s a cute video. Like it’s a cute video until the end. It just bugs me. Like why’d you have to do that. Why
[00:35:46] Andrew: the last two seconds and it’s a perfectly fine ad.
[00:35:51] Emily: Yeah, it’s just, you know, I took what would have been my demo fee for like
[00:36:01] the videos I’ve done with Juarez. And I donated that money to the murdered and missing indigenous women. And I asked them to match that. And I don’t know, maybe they didn’t, maybe they didn’t, I don’t know. Um, I highly recommend. I like that. That’s a great organization to donate to. It’s a huge problem. Um, if you’re looking for a Christmas present for me this year, donate to, uh, murdered and missing indigenous women.
[00:36:27] Thanks. Um,
[00:36:34] Yup. Yup.
[00:36:35] Andrew: It’s an absolute bummer of a topic. It feels weird bringing it up. Not just mostly because I hate the fact that it has, like, someone has to say something. They shouldn’t have to be a conversation. We should be able to just,
[00:36:48] Emily: yep. I don’t know. I know it’s a part of a completely different, it was part of a complete different campaign.
[00:36:53] So it’s, it feels stupid to bring it up, but still I felt like that one was just. I don’t know why that one bothered me so much. That would bother me more. But, um, yeah, this was just like, come like, as I’m watching this, I’m like, guys, come on, you making it so hard.
[00:37:13] Andrew: It’s just one of the things you just look at somebody doing a decision.
[00:37:16] Like what, what did you think was going to happen guys?
[00:37:21] Emily: I guess I thought it was funny, like, I guess. Oh,
[00:37:27] Andrew: sure.
[00:37:29] Emily: Yeah.
[00:37:34] Yeah. I liked Emily’s comment. The end of this ad was too problematic for me. Can we please try to stop that quote man plays year while wife has ignored drinking wine stereotype? Yep. Because
[00:37:47] Andrew: I don’t think that’s constructive. I think it’s fair. I think it’s, um, someone had to say.
[00:37:54] Emily: Because Emily gets tons of shitty comments like, oh, I know, I know Russ, like her boyfriend is the one who, who actually gives a shit about the gear and you don’t like, she gets tons of comments like that, and that’s just not true.
[00:38:10] Andrew: Why does it matter?
[00:38:12] Emily: It doesn’t. And it also is not true. And all it’s nobody’s business. There’s also that also people are just jealous. This is the truth. She gets a lot of shitty comments. So I feel for her, it’s such a stupid joke and it seems like there were people who agreed with her. So I am one of them.
[00:38:38] I agree.
[00:38:44] Andrew: So I would like to see more brands doing a more inclusive advertising. I would like to be one of those brands doing more inclusive advertising.
[00:38:53] Emily: Yeah. Cause they have some really cool and stellar women on their roster of artists who I don’t think would be super duper into that. And I’m actually surprised by some of them like,
[00:39:09] Andrew: makes me wonder what the.
[00:39:12] What there a partnership deal entails because some partnership deals and deal entail a comment on our posts. They’re trying
[00:39:21] Emily: to
[00:39:21] engage
[00:39:21] Emily: with. They can, it makes me wonder
[00:39:26] Andrew: pure
[00:39:26] Emily: conjecture, but it makes me wonder if people watch to the end. That’s a cute little box that the guitar pick came in a little, like yeah, very nineties.
[00:39:38] Then that is a big aspect.
[00:39:44] Sure big bow.
[00:39:53] I was watching it again.
[00:39:59] All right. Yeah, yeah,
[00:40:07] yeah. It’s funny. Yeah. It’s funny with
[00:40:11] Andrew: the entire ed.
[00:40:14] Emily: It could have been really wholesome and funny instead. It’s really like a bummer. Why can’t we just like, make an ad or make it a stereotype that our spouses are allowed to enjoy our hobbies? Is this okay? It’s just weird. It’s just like, okay. I don’t.
[00:40:35] Andrew: Pardon me is like, can I just like write some ads? And just like, just not even with a product, just like write some ads that are just wholesome and to say here’s a framework for how you could build an ad, everybody in the guitar industry. Go for it. Please use this template. This is inclusive. This is helpful.
[00:40:50] Emily: Things can be wholesome and funny. And I’m just really sick of this idea that in heterosexual relationships, like we can’t have hobbies in common with our partners, or we can’t have like joy for our partners enjoying their hobbies. Like, I love that my husband has his own hobbies. I love that we can share hobbies.
[00:41:09] We have hobbies in common. I love that he respects and enjoys my hobbies, even though he doesn’t. Participate in them very actively all the time. Like, I don’t want to go work on bicycles, but I love that he does. I don’t want to go for like long ass walks or go running. I’m glad that he does. He doesn’t want to film guitar.
[00:41:29] You know, he doesn’t really give a shit about gear, particularly these glad that I do. Right. Like, I am glad that there are things like with which he, he can fill his time and get fulfilled. Like I am so glad that he there like that he has fulfillment in life and gets enjoyment in life in his free time.
[00:41:55] And he feels the same way about me. He’s not bitching that I like go to band practice every week or that I go down here and I make videos and I edit videos and I write, or I read, or, you know, we do other things together that we share and we like work to make sure that we can like share hobbies. I go out of my way sometimes to like, facilitate that there are hobbies that we can share and enjoy it.
[00:42:21] He’s the same way he’ll come down and like, ask me questions about what I’m doing and ask if he can help. And he’ll help sometimes like, right. That’s what a relationship is, but I don’t understand the idea or stereotype that like in a, I feel like this is a lot more common heterosexual relationships that.
[00:42:44] You can’t enjoy each other’s hobbies or just be happy that you all have your own hobbies. Like, it feels like you’re together. Time is watching TV on the couch. I don’t understand. I don’t. I just don’t. I literally don’t.
[00:43:04] Andrew: Yeah. I mean, those are the sorts of people who are like in church on a Sunday morning.
[00:43:08] We’ll be like, I don’t understand why the divorce rate is so high and then go home and pull shit like that. Like, well
[00:43:13] Emily: then why do you think it is? Why are you married if you don’t like, like each other very much. And
[00:43:25] it’s so it’s like, I don’t, I personally don’t. Get it. Like my parents had hobbies that they enjoy together and they’re still married and.
[00:43:45] Rick. And I have hobbies that we enjoy together and we’re very happily married and, you know, I just think it just grinds my gears a lot to see like younger people facilitating those stereotypes still because it’s so boomerang the idea that like, I that’s, I think that’s, I think that’s, what’s especially great.
[00:44:06] ’cause we we’ve been told like, oh, that idea is like, oh, this is going to die out. And then you see like people our age doing it. Well, people my age doing it.
[00:44:14] Andrew: Yeah. It’s not just frustrating from a sense of like, this is what I would like to see. It’s just also frustrating. The sense of like, this is literally damaging in anybody with a therapy degree, a therapy therapy license will tell it, like you go to marriage, a family therapist.
[00:44:28] Those are the things that they will tell you. Hey, that is damaging. That is not healthy. You shouldn’t be doing. So it’s not just a matter of like this, oh, you’ll have a sense of humor. Like, oh no. I also just understand how the relationships work and like,
[00:44:42] Emily: like laughing at that kind of thing is damaging,
[00:44:45] Andrew: uh, laughing at it’s damaging, participating.
[00:44:47] It is damaging. I living it out is incredibly damaging. I mean,
[00:44:56] Emily: yeah. Yeah. It’s a real bummer, honestly. Um, I really hate to see it. I. You know, when people tell us, say like, it’s just a joke or whatever the truth is it isn’t, it isn’t just a joke to a lot of people. Um, when people make jokes about like finances and stuff like lying to their spouse about like purchases, that’s not, that’s not funny.
[00:45:24] It’s, it’s not, it might be just a joke to you, but the truth is like, it’s a real problem. And it’s just, it’s not, I think it’s not a funny joke. Y, like, I also want to say why, why you think it’s funny to joke about lying to your spouse about that? There are a lot of things in this world that are very funny.
[00:45:44] Why do you think that’s funny? Why do you think it’s why I don’t understand why the expense of the person you’re supposed to love through better or worse sickness and health is ever funny. And truly like in any kind of way, that would actually be damaging to them. Like I can joke about Rick here and there.
[00:46:04] He just stopped. That’s funny. Like he’s a funny guy. Sure. I’m never going to joke about something. I don’t know. Like there’s a difference between gentle ribbing. Okay. I know we’re into it too hard.
[00:46:17] Andrew: We’re getting into dead horse territory. So
[00:46:23] Emily: who’s doing it right.
[00:46:25] Andrew: So I went to, uh, went to a fortune teller and a fortune teller told me, uh, looking into my future that I was going to experience heartbreaking about 12 years. And I was like, no. Oh, that’s devastating. So it’d come from myself. I went out and got puppy and.
[00:46:50] How’s that for a transition
[00:46:53] Emily: like God dude. Oh my God, dude. I was so worried about the cat
[00:47:01] Andrew: and she doing better now.
[00:47:02] Emily: Yeah. So, uh, we, we got back from Mazama and she had used. She pooped us out of a litter box, cat, cat, poop talk. And, uh, it’s very unusual for her. So I’m like, oh my God, we booked a bad appointment.
[00:47:17] But just out of like curiosity, we had a second, we use a subscription service called kitty poo box. Not no affiliation code. I don’t even have one if I wanted to give you one. Um, so we had an extra one, so I’m like, well, let’s just set one up in a second location upstairs, near where she was. Yep. And she just started using it immediately.
[00:47:35] She just didn’t like, she just doesn’t like where the original letterbox is after four years, this asshole, she doesn’t like it. It’s kind of out in the open. I get it. It’s near a window. I think she just, I wonder if something happened while she was using like the original location, like
[00:47:55] Andrew: landed on like near the window and stared or something
[00:47:58] Emily: or like flew into the window maybe.
[00:48:00] Yeah. Yeah. If she’s like, Nope, no
[00:48:03] Andrew: more. Nope. Reminds me of a, my middle schooler. They took all the doors off the stalls, all the restrooms,
[00:48:13] Emily: the school did, or the school did yet. Why?
[00:48:18] Andrew: Because people were doing pranks and stuff in the bathrooms and they say that enough was enough and that would somehow resolve the issue.
[00:48:26] I don’t remember. I was only at school for three months and then I got pulled to be homeschooled because it was a really rough neighborhood
[00:48:32] Emily: and they thought, why would they think that would solve a problem?
[00:48:37] Andrew: I don’t know. Oh, the
[00:48:39] Emily: shy guys.
[00:48:42] Andrew: I wasn’t comfortable with living there. Uh,
[00:48:44] Emily: who would, I wouldn’t be comfortable pooping there.
[00:48:46] Nobody
[00:48:46] Andrew: would. I don’t blame princess, Carrie
[00:48:48] Emily: Fisher. I don’t blame her either. You know, we’d had, she’d been very much. Dump and run like she, the signs were there that she wasn’t like super comfortable with it. So now she’s just like taking her time and covering up, reading
[00:49:05] Andrew: the newspaper,
[00:49:06] Emily: bringing in a saber.
[00:49:08] It’s been it’s great. It’s fine. It’s it’s it resolved itself? She’s obviously doing great. It’s like every time I’m like, are you dying? And then I was like, are you dying or are you just an asshole? And I’ve just always hoped that she she’s just an asshole. She is.
[00:49:31] I’m always just like, please just be an asshole. Please just be an asshole. It’s kind of like when I had mano, when I was like 25 and at 23 or something, I was like, I’ve never hoped so badly. It was just strep throat. I’ve never been a team strep throat before when I was getting tests, I was like, please just be strep.
[00:49:47] Please just be stressed. Nope. Mono. Well,
[00:49:50] Andrew: speaking of pooping. Oh boy.
[00:49:52] Emily: Bye. Uh, subscribe, rate, review like comments, uh, by stuff. I get off at podcast.com/shop, including Andrew’s shirt. And the thanks for watching. Thanks for understanding until next time. My name is Emily. My name is Andrew goodbye.