Podcast Episodes

Get Offset Episode 137: Trust Me

Get Offset Episode 137: Trust Me

This week, Emily and Andrew talk about truth in advertising and how (or even if) demo artists can convince viewers to trust them.  Sponsored by Rude Tech Effects, creators of the fantastic 3MuF-14 distortion/fuzz pedal. Use the code GETOFFSET at checkout to get free domestic (and discounted international) shipping: https://www.rudetech.com/product/3muf…

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Outro song is “Little Pink Room” by Michelle Sullivan and the All Night Boys (feat. Emily on guitar)

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Episode Transcript

Note: a machine made this, so it’s not perfect, but if you’re hearing impaired and have any questions about what we said, please feel free to ask us in the comments or send us an email with the form below. 

Emily: Yeah. So that was weird. It was like blinking the zero, like five times before it actually started to get offset. Yeah. It was a cat that welcome to the get off podcast. My name is Emily and

[00:00:24] Andrew: my name is Andrew.

[00:00:27] Emily: And it’s just us today. I guess this is this one’s actually coming out on June 1st. I was, I lied to Andy last week and I felt pretty bad about it.

[00:00:37] I know. I just feel

[00:00:43] what is that song? You know that I am, I

[00:00:49] Andrew: don’t know. It.

[00:00:50] Emily: Yeah, whatever. Uh, yes. So I think we’ll take a couple seconds at the top to please request that you like comment, subscribe to the YouTube channel. If you’re listening on apple podcasts, please leave a review on a rating of five stars. Um, I always forget to do that at the top. I’m like at the end, when people already tuned out.

[00:01:10] Andrew: Right, right. Yeah. No. So last week when we were talking about that, uh, Melissa, or sir bedrooms on the other side of this wall and she was waking up and she heard it, she’s like, I wonder what the reviews are. And so I get out and she’s like, wow. There’s like a couple people that don’t like, you guys I’m like, what are you talking about?

[00:01:31] She’s like, I read your iTunes reviews. And I’m like, and then she just kind of started with a bit, but most of them are really good. I’m really proud of you guys.

[00:01:42] Emily: Yeah. There’s some, yeah. You know, there’s some negative reviews. That’s part of the part that’s part of, uh, The road to success, because if you only have positive reviews, it probably means that only your friends are reviewing.

[00:01:56] Uh, so the negative reviews means that you’re getting

[00:02:00] Andrew: the friends, family members and fools three F’s.

[00:02:03] Emily: Yeah. Yeah. So, um, I’m I know viral on Tik TOK. It’s definitely a bigger number than I’m like pulling right now. But one of my videos, the video of me being pooped on by a bird last night on my patio, cause I have a, I have a security nest cam on my patio.

[00:02:20] So after afterwards, I was like, I wonder if that captured it and sure enough, it did. Uh, I woke up and it had 125,000 views at like seven 30 and it’s an hour or two hours later and it’s 138,000 views. You’re famous. Someone was like, why did you. Why were you filming? And I’m like, cause I have a security camera.

[00:02:44] It’s just like, why are most things like this captured,

[00:02:47] Andrew: all right. Here’s the thing, Mr. Berg, we’re going to pay you like five breadcrumbs and you’re going to fly when you see the red Blinky light. I want you to shit

[00:02:59] Emily: scripted the script of tic-tacs. Yeah. That this, this is one of them, right? The funniest thing is it was my neighbor and his girlfriend across and they’re older and just like the looks on their face, they were like, yeah.

[00:03:14] So like, and I’m just like, ah, I just, I just got shit on by a squirrel. No, a bird. I was like, Rick, can you get me a towel? And some scratchers? It’s

[00:03:23] Andrew: a plane. It’s Superman. Really? Again,

[00:03:28] Emily: it was those damn crows it’s Crow season. Yeah. That’s why it was so much fucking shit. Sorry, mom. Like, wow. Okay. I might have to bleep one of those.

[00:03:40] Uh, but I won’t screw it, but, uh,

[00:03:46] Andrew: I guess, did you win anything on the scratchers?

[00:03:50] Emily: He didn’t go out and get these scratches. Like I asked, cause he doesn’t, he didn’t go out. Uh, I got this

[00:03:59] it’s the Chrissy, it’s the Chrissy Hyde signature Telecaster.

[00:04:02] Andrew: That is flashy.

[00:04:04] Emily: It is. Yeah. It’s very shiny.

[00:04:13] Yeah. It’s nice. I’m enjoying, I’m enjoying playing it. Uh, there’s something going on with the nut. I think. It may be slow too wide or something because it buzzes. And if I apply downward pressure, it still buzzes a little bit, but not as much, actually that basically solves it. If I apply any sideways pressure, it stops.

[00:04:42] Andrew: Yeah. Well, I mean the answer there, just get bigger strings.

[00:04:47] Emily: Yeah. I’m not plea. I’m not wild about these. You think the nutlets slut too wide or too deep?

[00:04:54] Andrew: Well, deep, deep, it wouldn’t necessarily buzz.

[00:04:58] Emily: It will. It would buzz if it was hitting the first string. But if I, um, pluck, if I fret on the third front and plugged behind it,

[00:05:08] Andrew: it doesn’t buzz.

[00:05:08] Yeah. So it’s not too deep, then I could see too wide. Um,

[00:05:16] Emily: or just not. Yeah, I was. I’m thinking that. I, I don’t know if I

[00:05:26] I’m sorry, somebody there’s these have locking tuners and somebody who the prover put strings on us to not do the Estring in the correct way. That’s really odd. Oh, it’s I don’t know if it’s going to show, but

[00:05:42] Andrew: oh, interesting.

[00:05:43] Emily: Yeah. Isn’t that?

[00:05:46] Andrew: Huh? So we’re just sharing the screen here. If you’re listening, the ACE ring is wrapped around like a time and a half looks like, but it’s a locking tool you’re supposed to like pull it through clamp it, shut trim, and then turn like a quarter to a half to get it up to tension.

[00:06:04] Not like the time and a half. That’s super strange and wonder. And that’s not even like, if something slipped, like that’s just, they, they didn’t pull it tight enough before the snipped.

[00:06:15] Emily: Yeah, someone’s got a little super glue in the nut would help if it was of. Wrong, but maybe I will just try 10. Cause I think it ships with nines.

[00:06:26] Andrew: Yeah. I usually play nines on my fenders skills. Um, I like it kind of slinky,

[00:06:32] Emily: slinky, slinky.

[00:06:35] Andrew: My fingers are so weak. I can’t, I can’t bend on tens, man. Like just,

[00:06:42] Emily: well then you just need to exercise more. I’m half kidding exercise and fingers. One of those weird, weird little grippy things that they advertise to, uh, to build up finger strength.

[00:06:56] It’s like a stress ball, but like, yeah, I actually did have one of those. I use it as like a fidget tool.

[00:07:04] Andrew: I used to keep one of those behind the counter, or I worked at guitar center. Cause you could still do it while it was on the packaging. And if we were really down the last one I’d sell it. There’s usually like 10 on the shelf anyways.

[00:07:14] So I just sit on the counter and squeegee on it.

[00:07:17] Emily: I probably still have one and like, I have a little, um, I was in high school. I kept a lot of my guitar tools and a little pencil box. Then I went to college. And so now it’s like, I still have the box, but I’ve never really taken anything out of it. Yeah.

[00:07:32] It’s like a Relic. Yeah. I got to find that thing. Yeah. So that was a big thing. I also have this, um, white whale, a little amp pedal amp. Oh, okay. It’s like, it’s actually a little amplifier or you can hook it up to a speaker. So I’m going to have some fun with this and the, uh, calves, his motto this weekend.

[00:07:54] Probably.

[00:07:56] Andrew: Nice.

[00:07:57] Emily: Yeah. Yeah. So this is a bookworm affects white whale is what this is. So for those listening, yes. People who didn’t know what guitar I was holding, I was dying that I mentioned was the Chrissy hind signature Telecaster. Yeah. Okay, cool.

[00:08:17] Andrew: It’s a future.

[00:08:19] Emily: It’s cool. Yeah, I really liked the, um, I also had an, I just released a demo of it this past week.

[00:08:26] The, uh, the Ernie ball music, man, stingray RS. Yeah. It’s like a $2,400 guitar, but they have, it feels like a $2,400 guitar. Let me tell you, it felt luxurious, uh, compared to like the Squires and stuff. I’ve I play a lot.

[00:08:40] Andrew: Yeah. Higher end or evil stuff. I, uh, I have an affinity for, uh, honestly the best P bass in my life I played was it was like their Ernie ball Cutlass, I think is the model that they’ve let their P bass riff.

[00:08:53] And I don’t know if it was the compensated, it had a compensated net on it. Uh, but something about the way the tickets sounded, it was just so fat. Um, pickup

[00:09:02] Emily: sounded really good clean, which is something that you don’t get in. Like the budget guitars that I write, I do a lot of demos for. So it was really, really nice to have something that sounded that good, plain, like.

[00:09:14] The supersonic didn’t sound very good. Clean. And the tornado from last year’s paranormal series, I don’t think a lot of people are playing those planes. Now

[00:09:23] Andrew: that’s something that you grabbed, you grabbed your nastiest fuzz and

[00:09:30] Emily: yeah, that’s right. How about, how about you need what’s new, what’s new with you? What’s new with me other

[00:09:37] Andrew: than that shirt. Oh yeah. Well, I mean, it’s a three-day weekend. Um, this is my only like party shirt. Um,

[00:09:45] Emily: you’re the only one that said,

[00:09:48] Andrew: how often do I need to party now? This is, this is the, uh, I want to get away in my mind for a weekend shirt.

[00:09:56] Uh, just

[00:09:57] Emily: the whole thing. Do you like pina coladas shirt or Andrew’s wearing a Hawaiian shirt?

[00:10:03] Andrew: It’s good shades of like red and blue and like a darker blue. I think that’s great. Shades of red? No, it’s definitely pink. Um, so no, it’s just like, it’s like, I don’t honestly remember where I got it. I think it was a gift it’s super comfortable though.

[00:10:28] Emily: Yeah. You should look into those Roosevelt’s shirts. My brother has done some designs for them.

[00:10:33] Andrew: I usually start the day with all of the buttons and then, um, progressively click on button. Wouldn’t be the first time that’s happened, at least in my own home. Not outside of the home, but my own home. I have the right to feel comfortable.

[00:10:46] Emily: Yeah. Yeah. It’s like at the end of the day. Yeah. Yeah. Unbutton that top button on your pants. Yeah.

[00:10:53] Andrew: Or the end of a Thanksgiving meal, but this, this room is, we

[00:11:03] Emily: unplugged this. Oh, and what had you been playing? Oh, Andrews and playing the walrus R one there, uh, uh, uh, river pedal there. Steria Reaper

[00:11:13] Andrew: pedal. Yes.

[00:11:14] So I did a little bit of a deep dive with it. Last night. I was having some fun. Um, I was playing connect. What’d you think

[00:11:20] Emily: of the first three settings? Cause those are the ones that people are not always loving.

[00:11:26] Andrew: Um, I like the plate, the best of the three bring,

[00:11:32] Emily: um, I liked, I liked the spring. Okay. If you don’t need something that drips the

[00:11:36] Andrew: spring was okay.

[00:11:37] My thing is if Springs either got to go, got to do two things for me, one it’s got to do that. Do like a mold spring, like a classic spring. Really, really well. And for me, I really like fender, whatever, typically, whatever. You’re like an offender. Yep. This spring sounds so good. It’s just that quintessential spring, reverbs down in my head.

[00:11:59] Um, or it’s got to do spring with a twist and I feel like this one kind of sat in between and didn’t quite do it for me. Um,

[00:12:07] Emily: yeah, that’s fair. Yeah. I think most people would be happy enough with it, but for $400, maybe not.

[00:12:14] Andrew: Well, so the, I, I’m not going to buy a $400 pedal to do what my app already does, so I’m not really mad.

[00:12:21] I’m not bent out of shape about it at all.

[00:12:24] Emily: I don’t like using haul reverb in general unless I’m recording.

[00:12:27] Andrew: Yeah. Yep. No is boring to me. I do like plate. I think the plate sounded really good, but I kind of want to do for my own curiosity is put on pitted against the plate in the avalanche run, which has way less tweakable settings.

[00:12:42] But it’s just one of those just sounds great. No matter how you said it kind of.

[00:12:46] Emily: I liked that you could tweak the frequency of the plate on the ROI, because I feel like plate can be a little shrill sometimes, especially, you know, digital play, which is 89% of the time, unless you’re in an actual studio.

[00:12:58] That’s what you’re getting also for

[00:13:01] Andrew: anyone wondering how I decided if I like a spring reverb, it’s very simple and it’s way every guitar center employee hates. I play the opening look to yellow led better and just the general brown or doubt and let choking just hear that spring ring out.

[00:13:18] Emily: Yeah.

[00:13:19] Andrew: It’s such a fun lick to play and there’s just enough of those like good like snap breaks that let the river kind of hang out.

[00:13:27] It just doesn’t sound right without it. And the re the reverb is such a quintessential part of that riff that. Um, if it, if it sounds good, it sounds good. And if it doesn’t, I forgot. We’ll try another album. But I really liked the, the, the last three, the BFR was this one, the refract and the air. I actually

[00:13:48] Emily: think I liked the best.

[00:13:50] That was my favorite. I think I

[00:13:51] Andrew: liked the air the best, although refract was fun.

[00:13:55] Emily: That’s that was, that was interesting. It wasn’t for me. Um, but I, I know Angela Kaliski. That was, I think her favorite that I can get

[00:14:04] Andrew: that. Oh yeah, no, I flipped on the air and like, I feel like I’m like playing like an atmosphere and background for a inspirational Instagram video.

[00:14:15] Emily: Damn. I can’t tell that’s a compliment.

[00:14:20] Andrew: It was fine. It was is. I definitely haven’t played an algorithm. That sounds quite like that yet. So no, it was fun. Um, refract is pretty trippy. Playing around with the frequency, like of the, I guess the glitch, I don’t know how to strike it was just kind of glitching out.

[00:14:38] Emily: I would describe it as a glitch.

[00:14:40] Andrew: Yeah. I think it was fun. But when I was throwing is I flip up the swell feature, which I was having a lot of fun with as well. Um, uh, like here, like there’s no attack and, but then there’s the attack with the refracting. And so I go out and play like along swell, like great.

[00:14:56] And then like break it up with like some random attack, um, punctures in the middle of this atmosphere actual. Oh, okay. Maybe that’s not the best algorithm for that. It just really threw me.

[00:15:06] Emily: Yeah. Yeah. He didn’t mess with a swell a lot. Cause it’s not really my thing.

[00:15:12] Andrew: It was fun. Uh, I, I questioned dedicating an entire knob to it because it was kind of a, it didn’t sound great.

[00:15:21] It like 10%, it was either completely off or like pass the 50%, dial it in a little bit for it to sound right. Otherwise, yeah. That’s fair. But the tracking on the swollen knob was impressive. I’m not going to lie as long as there was a dis even without like a distinct break between notes. It was still auto swelling that,

[00:15:42] Emily: so it wasn’t my experience with it.

[00:15:46] My experience was at a distance, like when it was swelling, if you would hit other notes, it would still it would

[00:15:52] Andrew: I get it? So I, I was, it wasn’t perfect. I wasn’t able to break it a couple of times, but once I got played around with it enough to figure out the interactivity between the swell knob itself and then how frequently it hit notes without breaking it.

[00:16:08] It’s definitely something I could work with musically. Um,

[00:16:12] Emily: that’s, what’s important if you can work with it. I, I found that to be a little buggy personally, but that’s not enough firmware updates.

[00:16:20] Andrew: Sure. Anyways, I thought that, um, yeah, I, I think I’m going to have to go back to the night sky later tonight though.

[00:16:30] There’s just so many more. Yes.

[00:16:34] Emily: I want to do the night sky. I want to do the night sky with this, uh, the OB any expression ramper feel like you can have a lot of fun

[00:16:40] Andrew: with that. Yes. I I’m trying to think too. I have, I might actually have enough money to order one of those 69

[00:16:51] Emily: bucks or something.

[00:16:52] Andrew: Yeah. And I’m just trying to balance out in the back of my head, a couple of other purchases that I need to make for Fox Cairo.

[00:16:59] Emily: now make those purchases first.

[00:17:01] Andrew: Yeah. The expression, the expression rapper is definitely, uh, an important part of my research and develop.

[00:17:11] Emily: Yes, this is true. This is true. Yeah. I use, I use the, um, the ramp on this more than I expected. I thought I would just use the bounce, but I’ve, I’ve been using the ramping.

[00:17:24] That was fun. That was it. In my, I released yesterday.

[00:17:27] Andrew: I’ve been having so much fun watching all the content of people like playing with that. Um, you did, you did a good job with it. And then, um, the pedal zone did, uh, an ambient feature where swelling in and out with some synth pads on the end zone, I think.

[00:17:43] Yeah, that

[00:17:43] Emily: would be really fun. Shoot. I was just like, there there’s so many pedals that are on my board right now that I re really liked to play with the expression ramp or like, I, I want, I want to do the, uh, the chase bliss preempt mark to you, Tom Matone. Yup. That’s what I really

[00:18:00] Andrew: want. So here’s a thought.

[00:18:04] That I had. So there’s the expression ramper and the thought that I had is what, there’s a company. It might’ve been mission audio that did it. There’s a company that does like a, basically like a router for expression pedal. So we can have one expression pedal and then like, have it split, right? So like multiple pedals out, or you can have a control multiple pedals at the same time.

[00:18:28] And I’m wondering how, how crazy you could get with it. If you basically rerouted the expression ramp for out to all several pedals at the same time, and just layered, like the ramping of several things on top of each other throughout the chain.

[00:18:44] Emily: Yeah. I think it would sound pretty woozy. I could

[00:18:46] Andrew: see woozy depending on, uh, and I could also see if could, depending on where, like you put a delay in the chain, that’s controlled by an expression, um, ramping that kind of up there.

[00:19:01] The repeats or whatever, just that could be, create some fun cascading auto, fun, auto cascade effect. I don’t know. Yeah.

[00:19:10] Emily: I heard that. Um, if, when it’s all the way down, it’s like 20 minutes to bounce or ramp all the way up. Like they really make sure that it went way too far. Yeah. Cause I remember turning it all the way down.

[00:19:23] Like I think that’s too slow for me in the video, but it was cool. It was cool.

[00:19:28] Andrew: Really Bates to be like, oh, it’s coming back again.

[00:19:34] Emily: I mean, that’s like you can do pads and stuff, uh, with the, um, oh my gosh, Zoya Zoia and I feel like if you were like doing some sort of thing and you would have that expression ramping over 20 minutes, Like, I feel like you could use that if you were using the Zoya to create some atmospheric background thing.

[00:19:57] Like I know people who, who, uh, set these automatic things on the Zoya, uh, to just, um, put on an ambience, create ambience while they work. I’m like, that’s smart. That’s really smart.

[00:20:11] Andrew: Yeah. I’ve been doing a lot more of the ambient much, like finding an ambient, something on YouTube and just letting it play well.

[00:20:19] Yeah.

[00:20:20] Emily: I’ve yeah, I I’m kind of go between things. I’ve been doing podcasts, but I’ve been having trouble finding, like I’ve actually been listening to the gear slum a lot because I find that pretty fun to listen to while working, I’ve been doing a lot of true crime and like stories kind of stuff. And it’s not that it was a bummer.

[00:20:37] It was. Yeah. There are a couple of really, really good ones. There are a lot of really, really bad ones. And then there are a lot that are fine, but have way too many ads. Like I think 15% of the episode content feels like ads saw some of them looking at you. Wondery podcasts.

[00:20:54] Andrew: There’s definitely a balance to be had.

[00:20:55] I can’t do man. True. I have a hard time with true crime blood as I do it, every one. So every time I do like inevitably, like I have a hard time falling asleep at night, like a

[00:21:04] Emily: week. Oh yeah. That doesn’t affect me anymore. I’ve been doing, I’ve been just like watching unsolved mysteries since I was like eight.

[00:21:12] So I think I’m a little nuts. It’s like I

[00:21:15] Andrew: fall asleep, like hugging my, my little league baseball bat. I keep next to my bed.

[00:21:21] Emily: Listen, I sleep really well at night knowing that somebody really wanted to come into my house and kill me. They would be able to do it. Like if someone really wanted to do me in, I can’t prevent that I can be vigilant.

[00:21:33] I can, you know, lock my doors. I can get a security system. I can take a lot of precautions to make it harder. Right. I think I do make it hard for people to hurt me, but, uh, you know, someone’s really, really, really committed you. They’re going to find a way. I also sleep really well at night knowing that like, nevermind, I don’t want to get to that one.

[00:21:56] Sun

[00:21:57] Andrew: dark got really dark in it. I was just trying to say that, like, I listen to the music for my anxiety.

[00:22:04] Emily: I like to listen to hardcore when I work, because it’s, it’s almost just like a wall of sound, almost like musical white noise with lights. What ambient music is too.

[00:22:16] Andrew: I go in phases where like, if I just want to look, um, there’s a couple of, um, instrumental, like metal core albums I listened to when I need to work in like get stuff done, um, and just have to be in the right mood for it.

[00:22:28] Emily: Yeah, I love the band fucked up and I listened to, I listened to them when I work sometimes.

[00:22:34] Andrew: Yeah. There’s nothing like getting email notifications and be like, let’s play some music first, take a deep breath.

[00:22:45] Emily: I like what if, when I go upstairs, like cook lunch or prepare lunch, uh, the first thing I do is I’m like, okay, I gotta find a podcast, listen to first.

[00:22:54] And it’s same with cleaning the house. There’s like that me where someone’s like holding a broom or whatever. And he’s looking at his phone. It’s like me trying to find a podcast. Listen to, before I start cleaning that’s me. That’s how I feel.

[00:23:06] Andrew: Yeah, I’ll do that too. If I needed to do dishes, especially if I’ve, well, I’m going to do that after we’re done with this, let the dishes build up this week.

[00:23:16] Got to take care of it. Yeah. I’m like 50 50 about like actually putting the dishes and starting the dishwasher at night.

[00:23:25] Emily: I ran the dishwasher. I’m running it right now with a cleaning. So we had to clean our dishwasher. Cause it’s sucks. I really hate our dishwasher. I hate the appliances at this house came with.

[00:23:39] Um, but at the same time, I don’t think it’s worth it to pony up. So how do you clean it?

[00:23:45] Andrew: Because I I’ve tried cleaning a dishwasher before and it ended disastrously, but I want to hear how you clean it first.

[00:23:51] Emily: Oh, I get, um, a solution that sanitizes it basically, but you have to take a, you really have to clean around the drain.

[00:23:59] So you have to take out the bottom rack and get in there. It’s it’s a lot like cleaning out your dryer vent, which you should also be doing because I love you and your family. And I don’t want

[00:24:10] Andrew: y’all to get, I did that recently by just taking a part of the entire dryer and wiping it out. Okay. Yeah.

[00:24:16] Emily: I had Rick do it and he was like, I don’t want to do it.

[00:24:18] I don’t want to do. And then we realized that our dryer vent is literally. This wide, it goes directly to the outside of the house. And so I’m like, oh, we actually could have cleaned that from the outside of the house. But, uh, yeah, they cleaned the tube and everything. It’s like, they were there, there was no build up because there is nothing, there’s no distance.

[00:24:39] So it all just comes out. That was going to be a great sound for people listening to the podcast.

[00:24:44] Andrew: No, someone will say I first got married. Um, she was out of town, so I was like home loan of herself. I’m like, yeah, man. Yeah, fine. Which really meant I just watched a ton of Netflix and did nothing, but I did agree to do some of the deeper cleaning that needed to be done while she was out of town.

[00:25:02] And one of the things was cleaning up the dishwasher and I’m like, I don’t know how to do it. We’ll try this, this, this should work. Right. And I just poured some bleach into it and shut the dishwasher. It’s red. And I remember sitting on the couch and I’m watching a cooking show. It was, um, Anthony Bourdain, like half an hour later, just sitting there going, I don’t feel good.

[00:25:28] Emily: Do you know what you did to yourself? I inhaled bleach

[00:25:35] Andrew: for like 20 days. Yeah. So I went and stood up side, like on

[00:25:39] Emily: the you’re lucky you’re not dead. People kill themselves every year, but mixing household cleaners, that should not be mixed.

[00:25:50] Andrew: Yes. I opened all the windows, stopped. The dishwasher, went and sat out and then hand wiped it out after afterwards.

[00:25:54] Emily: So this explains so much about Andrew he’s ruined his brain over the course of 20 minutes.

[00:26:06] So far,

[00:26:10] miss widowed, your poor wife, she got married.

[00:26:14] Andrew: Um, so listeners use Google and said it’s okay to ask Google for directions.

[00:26:22] Emily: Yeah. Google doesn’t judge. Yep. They don’t. Well, oh my God. Oh my God. I’m sorry. I’m having trouble getting past that.

[00:26:32] Andrew: You know, you want to know the upside is at least the dishwasher is really clean, but yeah, no, that was embarrassing.

[00:26:42] Emily: Oh my God, I’m sorry. I literally, that’s just, I can’t, uh, this week’s episode of get offset is sponsored by route tech effects based out of Nashville, Tennessee, uh, roots heck effects. Right now, they are, uh, selling a couple pedals, including these three months, 14 it’s three Russian big muffs in one green, black and civil war, and has a litany of easy to use an excellent sounding tone controls, um, including a bypass option and an option to add more mids in an overdrive after the fuzz, um, that I find really.

[00:27:23] I love just flipping up that toggle, getting that open, that more open California sound. It’s really, really nice. It’s a handsome as hell. Pedal is based on a Russian MIG jets, MIG. And, uh, I love this pedal a lot and they’re they’re backwards, but they’re shipping shipping pretty frequently,

[00:27:45] Andrew: which is good.

[00:27:46] We like it.

[00:27:49] Emily: If you buy anything from re tech, I also recommend, uh, the unafraid fuzz and the Anna frayed fuzz kit. Um, Jesse is able to donate a kit to, uh, the yeah, rock camp in a middle Tennessee, where he teaches kids how to build pedals. He teaches them how to solder. Um, it’s a great program. And for every one that you buy, he’s able to donate one.

[00:28:12] Um, and if you buy the assembled product, That also, um, the proceeds, a portion of the proceeds of that are donated back to Jesse J Zazu from, uh, those darlin’s, uh, she, she had died of from a cancer, um, and, uh, a portion of the proceeds go to her, uh, the charity that she, that is founded in her name. Uh, so it’s a great product and use the code, get offset at checkout for free domestic shipping of any of rude Tex products at a discount on international shipping.

[00:28:48] Uh, that’s good offset, no spaces. Um, it also helps this podcast because it shows Jesse that you found us, uh, you found him through us. So that’s great. Also, I think Jesse was on the 40 watt podcast lately, and that’s a podcast by our friend and Patriot and support a Phillip Carter. I think I’ve been on it a couple of times.

[00:29:09] I think I’ve been on that one. Yeah. Just once or twice? Uh, no. Um, so that’s a lot of good people, a lot of good humans. I, let me just pull up the web address. So I get it then,

[00:29:19] Andrew: while you’re doing that, I just want to say there’s something like really baller about like typing in a discount code, like, oh yeah, I got a discount.

[00:29:26] Yeah,

[00:29:26] Emily: yeah, yeah. It’s a rude tech.com and the anti-free FAS is a $75 for the kit, one 30 for the assembled version. And then the three months, 14 is it’s $230, but it’s it’s I, listen, I’m not a fun person. I don’t usually pay that much for fuzz, but I feel like this is very, very, very worth it. It’s a very cool fuzz.

[00:29:55] Oh. And he sells an essential backward backline worker tea. Yeah. For 20 to 22 bucks. So a check out Jesse. Check out rude tech.com. Use the discount code, uh, get offset for a discount. All Lilly Hyatt’s one of his artists on his artist’s page. So is Daniel pool?

[00:30:24] Sorry. I actually know, uh, Jordan Smith from diarrhea planet. I went to college with him. I talk about, I was talking about him yesterday, cause uh, I don’t know. Is there any diarrhea planet fans listening out there? Uh, but what freshman year Jordan always wore this purple hoodie and he had his hair was like a cheetah or leopard print.

[00:30:44] I always get those two confused. And he wore that every, that hoodie every day and his hair was very distinctive. So people dressed up as him for Halloween more than one person.

[00:30:53] Andrew: Nice. Yeah, I’m just sorry. I’m hung up on the name of that band then. Like, instead of like a gas giant is like a liquid giant.

[00:31:03] It’s like that the classification of planet.

[00:31:07] Emily: Oh man. You know, I think they literally just picked the most ridiculous name. They could think of knowing it would get some attention and it worked and they never said no to a gig. So they got, they played a lot of gigs and some really catchy songs. Yeah.

[00:31:26] They’re not, they’re not, uh, active right now, but, uh, they were always a fun, fun band. It was always weird that they were the ones in our college who like in like our class who like made it more than pretty much anybody else.

[00:31:46] Yeah. They’ll one has a lot of superstars that came out of there, but, uh, diarrhea, planets, the funniest that’s pretty good. Pretty cool. Sort of Georgia line is very famous. Uh,

[00:32:02] Andrew: cool. You just pivoted away from that.

[00:32:05] Emily: I don’t like Florida Georgia line. Uh, and I don’t think that would surprise anybody.

[00:32:11] Andrew: Uh, yeah, I’m not surprised.

[00:32:13] I think there

[00:32:14] Emily: unhappy, unhappy for them. I don’t

[00:32:16] Andrew: want to listen to them. Like I’m not going to turn off the radio. If it comes on, I might even like roll my windows down and, uh,

[00:32:22] Emily: breaks it, breaks down some video work for them. And they were apparently very nice guys. So I just don’t wanna listen to their music.

[00:32:29] Sorry guys. I’m sure there’ll be crying all the way to the bank.

[00:32:38] Andrew: it’s an artist who like, I have respect for what they do. I don’t want to listen. Sorry. I just, I don’t.

[00:32:47] Emily: Yeah, that’s fair and fair. Well, all right. Yeah, you pick the topic this week. I’m really proud of you,

[00:32:56] Andrew: buddy. I know I actually had a thought this week while I was, you know, deep into my work and, um, no, no.

[00:33:05] Uh, so I was watching an episode of last week tonight, which is the late night show that John Oliver hosts on HBO. I’ve met that. I’m a bit of a John Oliver fan. Um,

[00:33:18] Emily: yeah, I’d always liked him when I watched him, but I never really seek it out back on,

[00:33:24] Andrew: sorry, everybody about two thirds of his content, which for comedians is a high bar for me.

[00:33:31] And yeah, no, I like the episode you did this last week. I think it was exceptional in the sense of me getting my wheels spinning in the back of my head, uh, in particular terms with how it relates to his podcast and content creation in general. And so the episode that he ran was talking about. Ad spots on local news TV, which I promise this relates to what we do.

[00:33:57] Uh, so talking about ads, Watson, the long and the short of it is it turns out it’s really easy to get an ad spot and local TV. The ad spots on local TV aren’t necessarily clear that their ad spots, usually that’s a little bit of fine print for like two seconds to the end of the bit. And you’re like, wait, that was an ad.

[00:34:13] But if you’re not paying attention, not paying attention, it’s already, it’s like the camera’s panning and zooming out. And so they thought to themselves, well, what if we try to put together an ad space? For something outlandish and they did. Um, and of course other people would obviously put out ad spots for things that are completely outlandish.

[00:34:33] And they, they ran through kind of the history of, uh, a couple of different ad spots that have been done in local news channels. And they’re like, Hey, look, they’ve literally done a tour around the U S of local news channels for a product that isn’t FDA approved. Isn’t actually work. There’s no science to it.

[00:34:48] It’s basically just like a $5 thing that they bought charged 800 bucks kind of a thing. They decided to, to try it themselves. And so they hired an actor and the actor was paid to hock a product on, on TV, given interview about this blanket. And it was a sexual wellness blanket,

[00:35:07] Emily: a sexual wellness blanket.

[00:35:09] They say you’ve piqued my interest.

[00:35:13] Andrew: Right. And so the actress is just complete, like no joke, like straight face saying, oh yeah, well, this blanket use like magnetism and like some Gaddy, yada, yada, and like to help promote like, so if you like where the blanket over yourself, um, and like, it, it looks really, it doesn’t look like it’s a sexual wellness object in your home.

[00:35:32] So it’s not something weird about like, if your parents come over and just kind of like giving the sales pitch

[00:35:38] Emily: on stuff, like your weird, obvious pillow in the corner of your bedroom for your sexual wellness and sorry, that was a Badger.

[00:35:44] Andrew: I’m not answering that

[00:35:48] Emily: for the record for listeners. I mean the Royal you not Andrew specifically, that was a hypothetical, you, that shit just got really awkward.

[00:35:58] I am so sorry. I am so, so sorry. I meant one may have in their bedroom, a weird pillow. Oh, my God. Like, I didn’t even think about it like that. So

[00:36:15] Andrew: it’s, it’s bound to happen. They made it as awkward as possible, but the actress was like straight face the entire time. And even dropping things like, oh, this isn’t even your technology.

[00:36:25] This is technology that’s pioneered by, by the Germans about 80 years ago. And you know, of course the local news anchors are not really thinking about the fact that that was literally Nazi Germany

[00:36:35] Emily: and yeah. What happened in Germany 80 years ago. So today it’s night, it’s it’s 2020. We should attract 80 that’s 1940s Germany.

[00:36:51] oh, that’s bad. That’s

[00:36:54] Andrew: bad. And yeah, so I mean the whole thing was just absolute nonsense and knowing that it was all fake, I’m watching this, like, I can’t believe anyone would buy this. So they did it on like two or three different local news stations only cost them like two grand to pay them, pay off the station to get the ad spot for the morning.

[00:37:11] Um, and they saw all, it comes down to like there, there is a very questionable level of transparency with ad spots, uh, with local news, um, and arguably in general. And so I was thinking of that, I’m like, okay, well, what does that look like in our industry? Because it’s a, it’s a common thing that YouTube creators in particular get accused of is being disingenuous, not being clear up clear and upfront about what their ad spots are.

[00:37:39] And when they’re, they’ve been set a product when they’ve been paid to do something, and I kind of wanted to take that context of that in the back of my head. And let’s, I want to fire that back at your direction. What does that look like? As a content creator who is paid to do some of this who receives product for some of this who partners with other companies to put together content, to promote their product, but also balancing that with being a content creator who wants to serve your listeners, who wants to create educational, informative content to help educate potential consumers.

[00:38:12] Can

[00:38:12] Emily: I just, yeah, but first I think it’s important to talk about the differences and to talk a little bit about, uh, news publications that do things called advertorial. Um, typically advertorial would be like in a magazine, like, um, 17 magazine, uh, a clothing brand might buy a full two page spread for advertorial content where it would look like it was editorialized.

[00:38:39] It would be like, uh, putting together an outfit of the day or something, but it would be sponsored and paid for by like the gap. Uh, so that’s an extremely common thing. Um, and they just needed to have like a little one line, like, Hey, this, this content was sponsored by so-and-so and even the news, you said they didn’t, they didn’t have to have more than like a little tidbit about this product that they obviously knew literally nothing about.

[00:39:06] And for the record, it’s extremely easy apparently to game local news television because, uh, they really need things to talk about that are interesting or uplifting in any kind of way. So it’s a lot easier to. Uh, trick your way onto local news. There was this comedian who had this whole shtick where, uh, he, he, his idea was like he was a yo-yo guy and he would go into schools and like, talk about how yo-yos got him off drugs.

[00:39:37] And then he would just be like, hilariously bad at Jojo’s a hilariously bad at talking. He did this like 10 to 20 times. It was like his thing. And it was amazing. So, uh, per per what you’re talking about with John Oliver? I don’t think it’s like the same thing per se. Um, I think it’s a lot harder to have an extremely shitty fake product.

[00:40:05] I don’t think it’s possible really to have a fake product. Um, this. Geared demo workers like myself and especially bigger channels, they get constant like phishing attempts, so that we’re all very aware, um, and vigilant about doing our own research typically before trying before, like agreeing to do anything, because we’re afraid that what’s going to happen to like Stevie T, uh, who got locked out of his own YouTube channel, or this happened to other gear day mowers, uh, where someone takes over their YouTube.

[00:40:43] So we’re very worried about that. So, um, that part of it probably not going to happen, I’ve been approached by like smaller brands. I’ve done demos. I filmed and then went back and said, I can’t release this. Uh, because it wasn’t a good product. And then I just took the fee is basically a consulting fee. Um, so th th this is a little different.

[00:41:09] Um, some of us are, you know, not, I wouldn’t say, I wouldn’t say we’re as desperate for content, because most of us aren’t putting things out, uh, multiple times a day, like local is or magazine every month with like 120 pages in it. Like, it’s very varies based on like who you are and what your channel is.

[00:41:29] You people like Ryan Burke who tried to put out content five days a week, uh, you have people like me. Like I try to put out content for days. Sometimes I don’t do it. I’m probably gonna release less content next week because I’m a little tired. Uh, so like, let’s get that. Let’s get that. Yeah.

[00:41:47] Andrew: Yeah. The dynamic is definitely different in my understanding loosely here is that the laws applying to how transparent you have to be about it are very different for cable television, as opposed to.

[00:42:00] Uh, Instagram and YouTube. And for Instagram, YouTube, there’s a couple of safe guards in there that are built in. And I’m not sure if that’s my lot or if that’s just because the platform is trying to protect itself and its users,

[00:42:13] Emily: uh, it’s it’s regulations, it’s, um, communications regulations. Uh, certainly I think it’s C F CC.

[00:42:24] Um, but yeah, so th there are rules, especially about influencers and by influencer is,

[00:42:35] which is actually something you’re never, you’re not, you don’t have to do, you don’t have to, you don’t have to say when it’s not an ad, uh, which is hilarious because I tend to, you know, say a lot more when I’ve purchased something. Um, but those rules were made for people like Kim Kardashian and those kinds of influencers, uh, who would tout.

[00:42:59] Diet supplements or makeup brands and other things like that for money. And then they weren’t disclosing that. Actually this was an ad. Um, so that that’s that’s whose rules exist for those are the people those rules exist for. You’re supposed to say, when you got a product in kind, when you got paid to post about it, if you ever mentioned it again, just like on your own, even you’re supposed to say that.

[00:43:23] So like, technically if you want to abide by those rules, um, every video, regardless of whether or not I purchase the thing that I’m specifically demoing, I’m supposed to check that this was a paid promotion box because you see other things, gifts, gift buys, gift, gift, give, give, give, give, give, give gifts, like gift, but gift.

[00:43:50] No, but, but, um, but yeah. So every video I do is

[00:43:58] Andrew: showcasing sounds like a really weird capture. Like, are you a bot kind of scenario,

[00:44:06] Emily: but, but, but, but it’s like the spam thing from Andi Python. Yeah. So really those rules weren’t made for like your demo hours. They weren’t, it’s not a matter of like, I don’t know. I think it’s pretty innocuous to just check the box and just say I was in this an exchange for a demo, but the thoughts are my own.

[00:44:31] I don’t, I don’t think it’s a big deal. I think that people are making a big deal out of it when it’s not. And it’s kind of tiring, frankly. Um, I talked about this with a lot of other demo people and ultimately what it seems to have done. And there’s a reason that big, like in the blues video, they had to turn off comments because people were making assumptions about.

[00:44:51] Other channels and calling them out. And they were like, cause you have to realize when you’re creating content like that, that feels almost pointed. Cause it feels, it felt defensive to me, parts of it, obviously not all of it was, I don’t think that was the intent. I think it was, they were really were perhaps trying to educate, but, uh, it came off as defensive.

[00:45:12] And so people are, if you’re defensive, your fans and supporters are gonna be like, who are you defending yourself from? Who do I need? Who do I need to also protect you from? Right. So that’s kind of, it turned into this big thing that I don’t think it ever should have been. Um, cause it’s really such a non-issue.

[00:45:32] And ultimately I think that the idea that, um, if you get something for free, you are more likely to, um, sugarcoat it. I say all the time, it’s hard to lie in what I do. Well, and I don’t, I don’t, I don’t have a great poker face, but even if I did, I mean, I’m not, unless you’re plugging things in three different things, or like, if you say you’re using a Benson amp, when you’re using a milkman amp, which are both great amps, uh, like, unless you’re lying about like how you’re creating it or what you’re doing and posts, or that you’re even using the gear that you say that you’re using, people have ears and just listened to it, just listen to it.

[00:46:19] And if you like it, if you like the features, cause I’m not going to lie about the features. Like how can I lie? I don’t know if you’ve opened up open a weird can of worms. I don’t think you were prepared to open that a 10:00 AM on a Saturday.

[00:46:33] Andrew: No, I was prepared. I, so I completely understand the frustration from the perspective of a content creator and agree with a lot of that.

[00:46:46] I also don’t want to downplay from a consumer standpoint, especially since not all brands do their own demos and they’re outsourcing the demos to, to content creators. That means that in a lot of those, this isn’t a lot of these products are things you can find in your local music store. And so the idea here is in order to try something out before you buy it, you and or other creators are the only ones that are bridging that gap there.

[00:47:11] So in that sense, there is a responsibility for content creators who do a good job and consumers naturally might not be willing to give the benefit of the doubt. That it’s completely honest, especially when you’re talking about something that is like two, three, $400, especially when the consumer thinks it’s $20.

[00:47:33] Uh,

[00:47:35] Emily: so 20 bucks in parts. Yeah. Some people

[00:47:38] Andrew: feel like they’re being sold to some people feel like they’re being pushed a little. Uh, in some people feel like it might be disingenuous and none of that could be substantiated by any sort of empirical data. It just, maybe that’s where they’re coming from. And so in the back of my head, like, as I was watching the John Oliver episode, I thought was, well, what are the safeguards?

[00:47:57] And how do we reassure people other than telling them you’re dumb? Like, well, how do we reassure our listeners and listeners of other content channels that what they’re getting is legitimately, like, even if it’s paid for is legit, is honest. It’s not dolled up. It’s not what are ways that that can be done.

[00:48:14] What are ways that it’s currently being done? Is there anything that needs to change say with, uh, YouTube requires you to, to, um, to check the box for this is, uh, this is a partner, uh, this is partner content. I think Instagram has to do the same thing. So that’s kind of more of the direction I’m thinking.

[00:48:32] Emily: Yeah. So, um, so that I can, all I can say really is if you don’t trust me, then there’s nothing I can tell you. That’s gonna make you trust. Uh, and that’s, that’s kind of where I sit on it. Like, I’m telling you the guitar I’m using, I’m telling you the amp modeler I’m using, uh, usually it’s a SRAM and a radio.

[00:48:49] And if I change things, I, I verbalize the difference. I always have the pedal next to me, so you can see exactly how changes are affecting things. Um, I don’t do a lot of post-production at tops. I normalize the audio to level it out a little bit. Um, especially if it was like my fault, that’s it pretty much only if it was my fault that the volume change that much I’ll adjust.

[00:49:15] I put a limiter on my voice and compress my voice. So it’s even, even when I’m farther away from the microphone or where I’m close. Cause I move around. I turned my head and I talk over here. Sometimes I talk down there at the pedal I talk over here. So my, my voice kind of travels a little bit. Um, but like other than just like telling people, this is what I’m using, this is my signal chain, blah, blah, blah, blah, blah.

[00:49:39] Like if you don’t trust me, then you don’t trust me. If you think I’m lying. If you don’t think I’m honest, if you think I’m, uh, you know, a shell, if you think I’m like, just pretending to like something there’s, I can’t change your mind and I am not going to lose sleep over it. But, uh, my trustworthiness is really, uh, my most valuable currency.

[00:50:02] So it doesn’t super duper behoove me to lie. Uh, when I’m getting paid a hundred bucks to do a pedal demo. Sure. Like I’m not, why would I, why would I take everything I have for, uh, For any pedal or anything like that. Like if, if, if I get, if I work with a brand and they don’t like my demo and they never send me anything else, that’s fine.

[00:50:26] Right.

[00:50:27] Andrew: So, so I’m going to press a little bit here. So let’s say I, as a viewer feel like I would like to know if you, as the content creator were paid for, for the video paid, uh, given the, given the equipment, whether it be a pedal and guitar amp, et cetera, what if it would be helpful for me to know that?

[00:50:47] How do I know whether or not that content

[00:50:50] Emily: box I check a box? So when you open my video, it says this contains paid promotion. It’s usually in the description sometimes then description. I just, I just checked the box. Yep. And that’s all I do. And some people don’t check the box, but like, if you’re looking at these channels, Just assume that they got sent this stuff for free, especially if they have more than like a couple thousand subs.

[00:51:14] Right. Um, at this point they’re probably not buying their own stuff constantly. Um, and if they’re good, they’re not buying their own stuff because if they’re good, people are wanting to send them stuff. Right. So on the other hand, like if you’re, if you’re, if you have 5,000 subscribers and you’re still buying, like almost every pedal or thing that you demo, why, why aren’t, why aren’t brands I’m like curious about like, why aren’t brands is this like a personal decision you’ve made?

[00:51:40] Because that seems really expensive for something that I know how much money you end up getting out of like ads and it’s, it doesn’t pay for,

[00:51:48] Andrew: I don’t judge how people spend their trust funds. All right.

[00:51:53] Emily: I mean, if that’s what you want to do, that’s fine. But like, I think, I don’t know. I would, I get kind of curious when people have like huge audiences and they.

[00:52:02] Like they don’t have relationships with brands. Like brands should be tripping over themselves to, to do demos with these people that have like 20,000 subscribers, like,

[00:52:11] Andrew: right. I mean, but, um, yeah. I don’t know. There’s so many reasons for brands to want to lean into that. And they’re the value that content creators bring, especially in this market is, is huge.

[00:52:22] Emily: So, yeah. And I guess another thing I would ask people who say that, like, if you’re getting paid, you’re a shell, like what, why do you think that people are inherently dishonest like that? Uh, if you like, do you really think that if you got paid, like, let’s say like your job pays you, do you never talk shit about your job?

[00:52:45] Do you never talk shit about your boss? Who pays you? Do you, do you just always say that the products that your company creates are the best products in the world? Like blindly? Probably not. Like you probably don’t like wax poetic. Your job. So why do you think that I would lie? Cause this is my job. Well,

[00:53:06] Andrew: cause people do though.

[00:53:10] I

[00:53:11] Emily: sales people do. I’m not a salesperson.

[00:53:14] Andrew: Well, and so I, I wonder if that’s where there’s a little bit of a cause you and I both know that you’re not a salesperson, your job is not to sell anyone, anything. You just create the content and let people

[00:53:22] Emily: decide for themselves. People buy things.

[00:53:24] Andrew: So exactly. And so you and I both come at it, I’ve come at this platform from an ethos of wanting to promote consumer literacy consumer.

[00:53:36] Informativeness wanting to make sure that people know what’s really going on. That’s where you and I come from this, but not all content creators do necessarily. And that kind of thing. Aroma of salesmanship can come across, especially for folks who maybe don’t spend a lot of time viewing videos. I’ve got a friend who’s re recently started to play around with some pedals and stuff.

[00:53:58] They don’t know a whole lot about all of this. They don’t know where to begin. They don’t know what forums they should go to. They don’t know what YouTube channels they should be checking out. And, um, so like for them as a bass player, referred to them, uh, over to one already as content for playing with penalty, because who does that better and

[00:54:16] Emily: Hondo just getting ones.

[00:54:17] Great. But so is Hondo. They’re both

[00:54:19] Andrew: great. So even they’ve been like, okay, well I’ve seen a couple of things or like, how do I know this is actually gonna work for me? Is this your sales and ship? And so those are also some of the questions that come through for the uninitiated. And I think that’s a totally normal thing to ask a lot of people don’t

[00:54:37] Emily: it’s sure, but I think it goes back to like, my trustworthiness is really all.

[00:54:43] I have my, that. If I lose trustworthiness because he’d be like, oh man, Emily keeps demoing these really shitty pedals and just like talk and they sound bad while she’s doing it. And she’s like, oh God, like, oh, that sounds so good when it’s obviously sounds bad. Oh yeah,

[00:55:01] Andrew: no, I

[00:55:03] Emily: I’m lost. Yes. That’s what I’m saying.

[00:55:06] Cause that’s what, that’s what people act like. They act like, I

[00:55:09] Andrew: think that’s why comments are on YouTube. Like, and I don’t think that’s necessarily the bulk of the people that are actually watching. Um,

[00:55:17] Emily: well, no most people who are watching trust me because why else would they be watching other than hate,

[00:55:23] Andrew: right.

[00:55:27] Thanks for watching. Thanks for listening. I, I think there’s enough people that have that in the back of their mind, kind of inherent distrust, given the system that we’re all working in operating and given that there’s people who have been disingenuous in the past with some of their marketing techniques, maybe some of their sales and ship I’m thinking brands that I probably shouldn’t name right now, but there’s should

[00:55:51] Emily: not name those brands, but yeah, they’re there they’re there.

[00:55:55] They are trying to sell things right. For the brand. You’re talking about like what that brand lied about was whether or not they made the product or they rebranded the product and the lie that they didn’t claim that it sounded good when it sounded bad. Like they didn’t, they didn’t make a claim about the sound or the functionality.

[00:56:16] That was a lie. And that’s all I’m demonstrating is the sound and the functionality, right. 95% of the time. That’s where the lie was.

[00:56:25] Andrew: Yeah. Yeah. No, I agree. Um, I guess even thinking in terms of like a consumer, who’s relatively new to this and isn’t in depth, kind of their, their ideas of how trustworthy, how trustworthy online content creators should be as maybe influenced by other, other industries where there might be, you know, like the Kardashians, as you mentioned before, where I’d say this is a paid ad spot.

[00:56:50] It’s not necessarily as clear,

[00:56:52] Emily: right? Yeah. Things like weight loss supplements. That’s really a big one, right?

[00:56:59] Andrew: My question to dig a little bit deeper. It’s the last real question I’ve got here is so there’s checking the box, which I think is really helpful for consumers to know, uh, when things are, when things are paid content, I think that level of transparency is great.

[00:57:15] I would encourage all content creators to continue using that if they’re not already doing so.

[00:57:19] Emily: Uh, it’s. I want to, I don’t really care. I can’t really people do

[00:57:24] Andrew: I care a little bit? I think, I think that level of transparency is really helpful. I think it,

[00:57:30] Emily: but like, I’m sorry, these rules weren’t made for product demonstrators.

[00:57:35] They weren’t, that’s the thing, this not what the rules were made for. So because these Kardashians types and these Instagram, but models and whatever, like, because there was because there were concerns with them posting things that were ads and then not disclosing it when they were literally as if I’m demonstrating a product, it is not an ad.

[00:58:00] I am not advertising this product. I am not truly doing anything other than helping. I’m helping them with their marketing a little, but I’m creating content for my channel. Not for their channel. Like it’s, I just don’t know, but that’s the thing. Right? I get the way agree on that. But if you’re asking what people can know, it’s not an ad, it’s not an ad.

[00:58:26] And that’s kind of, um, where, where it lands. Is it an ad? I maybe sometimes I’m sure it is, but like what Angela Koski does using puddles to create art and then showing how she uses these pedals to create this art. That’s not, that’s not an ad that’s art. So, and also the box isn’t even, isn’t even FCC compliance, check the box.

[00:58:53] It literally doesn’t even mean anything. It’s not compliant. You have to actually say the beginning of the video, or I always forget. So I say at the end of the video that you were sent that in exchange for, for a demo. So yeah.

[00:59:09] Andrew: It’s not even compliant. So it’d be FCC compliant. You’ve got to then verbally say that and not just have it in writing or have a box checked.

[00:59:14] Yeah.

[00:59:15] Emily: Okay. Yep. That’s good to verbally say it. And, uh, and, and a couple of places, apparently they’re like, say it, the more you say it, the more compliant it is or whatever, because I will, if someone, if you only put it in the beginning of your video and someone comes in at the end of your video and they miss it, then they miss it.

[00:59:33] And I’m like, well, it’s not really my fault if they fast forward the first part of the video, or if they turn off the video before the end, why is that my fault? Oh, I just think like it’s I don’t, I just, I

[00:59:44] Andrew: think, yeah. Well, that’s the dynamic that local news stations are kind of making on when they put the, the, this is an ad, right.

[00:59:49] At the end, as people are getting up to go take their potty break. Yeah.

[00:59:54] Emily: Yeah. So, because other people do shady stuff. Yeah. People then assume that, you know, geared their mowers are shady and that’s just that’s, I mean, it’s a bummer, but also I can’t control how people feel about me or what they think about me or what I do.

[01:00:07] So I

[01:00:07] Andrew: don’t really think troll that, but I, I, I guess in the back of my head, the things that are tumbling around is more of a, how do we go the extra mile there to try and build that trusted upfront. And for the uninitiated, for someone who might inherently be distressed, despite any sort of empirical evidence to back up their, their paranoia, what are ways to go the extra mile for that?

[01:00:30] And so, I mean, why

[01:00:31] Emily: would I go an extra, oh God, sorry. Just like, why would I go an extra mile for that? Why, why do I have to do more work? Because someone’s inherently distrustful. Like, I’m sorry. Like, I, I am transparent. I am as transparent as I can be. Like, I I’ve, I feel like I do my due diligence to be transparent.

[01:00:54] Uh, and I’m not going to do more than I do unless I’m legally required to, because I don’t feel like it adds anything. I think it’s like the more you tell somebody you can trust me, you can trust me. You can trust me. I’m like, I’m not sure I can trust you. Like the more work you do to try to build someone’s trust when they’re like not asking for it.

[01:01:14] So like, there may be a couple people who asked for it and want it, but for the most part, people are like, they’re like, they know to use their ears. They know how this works. They know that if I paid for everything I ever demo, then they just wouldn’t get as much content and I’d be bankrupt. But, um, like I, if I’m just like, you can trust me just constantly.

[01:01:37] That’s shade that that feels shady. Or to me like, I’m, I am honest. I know who I am. I have faith in myself and I know who, like, I know myself, I try to convey that. Right. And, uh, at the end of the day, it’s like, you don’t like me. Don’t like me, you don’t trust me. You don’t trust me. I’m sorry. I’m sorry. That you’re that stressful that you think that I’m lying for like five bucks a day, right?

[01:02:02] Yeah. Sorry. I don’t, I’m sure that’s not the answer you wanted.

[01:02:06] Andrew: It’s $5 a day. You too can lightest consumers.

[01:02:10] Emily: You can sponsor a YouTuber. So like what, what do you think? So, cause you haven’t said what you think. I feel like you think I should be doing more to make people feel better.

[01:02:22] Andrew: I want to clarify. I’m not saying you in particular and I know that you do a good

[01:02:25] Emily: job.

[01:02:25] Well, like I wasn’t saying you earlier about the pillow,

[01:02:32] Andrew: so going to get me so throne. So I want to clarify, I’m not saying you in particular here, I was thinking more in the, the broader term of content creators, uh, aggregators, et cetera. It kind of just this larger grouping of a larger grouping of content creation in the social media world. And I think in the spirit of the consumer is sometimes right.

[01:03:03] And knowing that there’s enough consumers making a ruckus about this enough to where you’re clearly very upset with it. I’ve also been upset with it because I feel very similarly in terms of like, guys shut up. Listen,

[01:03:16] Emily: I just, I just think it’s way it’s blown. It’s just, it’s it’s not even, I’m not upset. I just think it’s blown out of proportion.

[01:03:23] I feel like it’s like, uh, the idea of this could have been an email instead of a meeting,

[01:03:28] Andrew: so, well, yeah, I definitely agree with that. And with all of that said though, the, the back of my head. The proclivity that I have to want to go above and beyond in any given situation, uh, wonders if it wouldn’t, if it’s either a slippery slope or if it’s just a couple more steps would, would kind of just get everyone to shut up and call it a day.

[01:03:50] Because as much

[01:03:52] Emily: as I think people are always going to bitch about something you don’t like people who don’t, people who are never going to trust me or us as demos. Like again,

[01:04:02] Andrew: maybe not everybody, but maybe taking the number and tamping it down to a dull roar instead of it, is this a paid demo

[01:04:12] Emily: to me, it’s really not a big deal.

[01:04:14] It’s really not. It’s like, it’s, it’s not that that doesn’t happen very often. It doesn’t happen very often to me, it doesn’t happen to anybody. Like, I really know it’s like Ryan Burke, who was a huge channel. It happens sometimes. And you know, it happens a lot more after people put out videos like this, that we’re talking about this.

[01:04:33] And that’s why when you propose it, I was a little bit, yeah,

[01:04:40] no, it’s just, it’s.

[01:04:45] It’s already a non-issue like there aren’t a lot of people who to think that I’m full of shit constantly. Like I don’t often get that comment. I get more comments about like my tits than I get about, uh, me being a shill. And I don’t get a lot of comments about my tits, thankfully. Please do not come, please.

[01:05:08] Not comment about my tits

[01:05:11] Andrew: or the pillow

[01:05:16] legitimately. I don’t even know what pillow you’re talking about because I’m such a goody good boy. I don’t want to know

[01:05:23] Emily: just Google sex pillow and call it a day.

[01:05:27] Andrew: Not on my home network, but for my public note work or my work network, really at

[01:05:32] Emily: all Cognito browser and excellent internet

[01:05:38] Andrew: provider can see it.

[01:05:40] Jesus can see it in incognito. Okay. Do you want me to just like, no, I really no staff. No,

[01:05:50] Emily: no, I’m sorry. Oh, geez. All right, well

[01:05:56] Andrew: thank you. Thank you for being patient with me, badgering you on this.

[01:06:01] Emily: I know that you’re just trying to play. I don’t want to say devil’s advocate the contrarian.

[01:06:07] Andrew: I don’t think it was even devil’s advocate or contrarion just more of a, if I ask these questions that helps explain things a little bit better and gives a bit more context to how things work.

[01:06:17] And I th I think you did a great job

[01:06:18] Emily: explaining that. Yeah. Thank you. You know, I did a whole other video about it too.

[01:06:25] Well, uh, yeah, so like comment, subscribe, leave a review on iTunes. Uh, don’t tell us your favorite brand of sex fellow. We don’t care.

[01:06:37] Oh my God. I can’t believe I did that. That was stupid. This is a guitar podcast. This is a guitar podcast. What else? Please check out our affiliate links for Sweetwater and reverb and distro kid. Those really helped keep this podcast and YouTube channel going. Um, we have merchant get at podcast.com/shop, including are very popular right now for fuck’s sake shirt, which I assume is because Ryan Burke w were one in a video recently.

[01:07:09] Um, yeah. What else, what else do people need to know about how to support us patrion.com/get offset?

[01:07:15] Andrew: Patron would be great. We’ve got some more people in the chat. It’s fun. We’ve had some wild shenanigans. Uh, I honestly, at this point that’s going to be the best place to reach me at all. I just deleted Facebook from my phone.

[01:07:27] I’ll log in. Like every couple of days I haven’t logged in like two. Yeah.

[01:07:31] Emily: You have to, uh, uh, uh, support us at the $5 or above level to be a part of the discord. So please do that. It, uh, we appreciate it. So, so, so much it goes a long way. Um, and it will help me go a long way to summer Nam. Cheers. Well, I guess, yeah, that’s about it.

[01:07:55] Uh, thanks for watching. Thanks for understanding until next time. My name is Emily and

[01:08:01] Andrew: my name is

[01:08:02] Emily: Andrew. Goodbye. .